PS5 and PS Portal Price Increase Confirmed [Update]

[JackHandy]

Soundwave said:

JackHandy said:

When the PS3 launched, Sony was losing 200-300 dollars on each console sold because back then, the industry practice was to recoup via software. If they wanted the prices to come down now, they could easily do it. They do not want to. Because people will now pay whatever they're told to pay.

You can't do crazy shit like that anymore anyway, the rise of retail stock investors thanks to online investing and easy trading on phones means a company's stock price would TANK today if they took yearly loses like that these days. World is a different place from 2000-2006. There's so many more retail and day traders today that sniff out every part of weakness in a company. 

I have a feeling they'd weather the storm just fine if they announced a $299.99 US base PS5 and it ended up exploding to the point of breaking the all-time record. After all, think about the software/live-service/digital revenue that would generate. It would be insane. Unprecedented.