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Forums - PC - Nvidia Is Going To Massively Raise GPU Prices/Cut Supply For Gamers

Soundwave said:

I think what they will try in the long term future is a new setup of graphics generation, the graphics are no longer polygons/textures but based on AI picture data that AI TMUs build an environment and characters from. For now they're going to basically price people out of physical hardware. 

Maybe only the immediately character you're controlling is rendered and a few enemies is rendered locally on your device.

That environment then is effectively "streamed" to your device allowing for what they'll term as "photorealism". If you have a bad internet connection, you'll get environmental artifacts and lag but the main gameplay should still be alright because it's rendered locally. 

But in this scenario, you no longer own the hardware yourself and have to pay essentially for GPU/TMU usage.

Purists will probably have a shit fit, but it will allow things like smartphones even to have games that look photorealistic "enough".

"Finally, I can play photorealistic games on my smartphone!!" Said no one ever



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mZuzek said:
Soundwave said:

I think what they will try in the long term future is a new setup of graphics generation, the graphics are no longer polygons/textures but based on AI picture data that AI TMUs build an environment and characters from. For now they're going to basically price people out of physical hardware. 

Maybe only the immediately character you're controlling is rendered and a few enemies is rendered locally on your device.

That environment then is effectively "streamed" to your device allowing for what they'll term as "photorealism". If you have a bad internet connection, you'll get environmental artifacts and lag but the main gameplay should still be alright because it's rendered locally. 

But in this scenario, you no longer own the hardware yourself and have to pay essentially for GPU/TMU usage.

Purists will probably have a shit fit, but it will allow things like smartphones even to have games that look photorealistic "enough".

"Finally, I can play photorealistic games on my smartphone!!" Said no one ever

The sales pitch will be you can have photo-real graphics now on any device, TV app, whatever at a fidelity a regular GPU wouldn't be able to touch. 

Of course you won't own the hardware though.

In the short/immediate term they are going to price people out of owning their own hardware. 



HoloDust said:

I think GPUs will be hot shit for AI...until they are not anymore, just like it was for cryptos, when ASICs took over.

We already have ASICs in the form of TPUs  and other NPUs. Most companies (the behemoth that is Google excepted) don't invest in them, despite their efficiency gains, because they don't want to be stuck with hardware they can't use if the architecture-requirements shift, which is far less arbitrary than crypto-mining and can happen very unpredictably. GPUs are less efficient but less risky investments. There is also the software-hardware ecosystem inertia. 



Soundwave said:

Graphics generations are basically fucked. PC going this way pretty much is the death knell. Like I said though the upside is a lot of devs are probably secretly relieved. The sooner they can get off this hamster wheel that was running them into the ground, probably the better, now they can basically make PS5 tier games for a long, long time really.

Great! Ps5 has enough tower to make amazing games.



 

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xl-klaudkil said:
Soundwave said:

Graphics generations are basically fucked. PC going this way pretty much is the death knell. Like I said though the upside is a lot of devs are probably secretly relieved. The sooner they can get off this hamster wheel that was running them into the ground, probably the better, now they can basically make PS5 tier games for a long, long time really.

Great! Ps5 has enough tower to make amazing games.

At this point I find myself not even caring. Like sure graphics could be better, but it's not like what's here already is bad. Games look good enough and even the Switch 2 is running many PS5 games.

Probably though physical hardware itself is on the way out though if these companies get their way. The hardware format of the last 30-40 years I think is going to be pushed out and Nvidia purposefully is fine with pricing people out (AMD will follow suit). 



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Soundwave said:

I think what they will try in the long term future is a new setup of graphics generation, the graphics are no longer polygons/textures but based on AI picture data that AI TMUs build an environment and characters from. For now they're going to basically price people out of physical hardware. 

Maybe only the immediately character you're controlling is rendered and a few enemies is rendered locally on your device.

That environment then is effectively "streamed" to your device allowing for what they'll term as "photorealism". If you have a bad internet connection, you'll get environmental artifacts and lag but the main gameplay should still be alright because it's rendered locally. 

But in this scenario, you no longer own the hardware yourself and have to pay essentially for GPU/TMU usage.

Purists will probably have a shit fit, but it will allow things like smartphones even to have games that look photorealistic "enough".

That would be another death blow to PC gaming. The biggest draw of PC gaming is the freedom to spice things up with mods next to cheap sales. The whole PC gaming is affordable spiel comes from cheaper games. Not renting them from the cloud.

Streaming has already been tried on PC and rejected.

And purists won't like the extra lag, streaming artifacts etc.



SvennoJ said:
Soundwave said:

I think what they will try in the long term future is a new setup of graphics generation, the graphics are no longer polygons/textures but based on AI picture data that AI TMUs build an environment and characters from. For now they're going to basically price people out of physical hardware. 

Maybe only the immediately character you're controlling is rendered and a few enemies is rendered locally on your device.

That environment then is effectively "streamed" to your device allowing for what they'll term as "photorealism". If you have a bad internet connection, you'll get environmental artifacts and lag but the main gameplay should still be alright because it's rendered locally. 

But in this scenario, you no longer own the hardware yourself and have to pay essentially for GPU/TMU usage.

Purists will probably have a shit fit, but it will allow things like smartphones even to have games that look photorealistic "enough".

That would be another death blow to PC gaming. The biggest draw of PC gaming is the freedom to spice things up with mods next to cheap sales. The whole PC gaming is affordable spiel comes from cheaper games. Not renting them from the cloud.

Streaming has already been tried on PC and rejected.

And purists won't like the extra lag, streaming artifacts etc.

Well it "failed" when local hardware was affordable. When local hardware becomes $3000-$5000 just for the GPU, that prices out a lot of people. 

The mod thing would be interesting on AI neural based games because they could allow the user to alter game elements on the fly as they please without even having to sit around waiting for modders, even making games based on prompts. 

Although probably a ways down the line, but if your graphics pipeline is no longer polygons/textures created by people but rather just training data/photos/videos, you can alter those things much more easily. 



SvennoJ said:

That would be another death blow to PC gaming. The biggest draw of PC gaming is the freedom to spice things up with mods next to cheap sales. The whole PC gaming is affordable spiel comes from cheaper games. Not renting them from the cloud.

Streaming has already been tried on PC and rejected.

And purists won't like the extra lag, streaming artifacts etc.

The increased prices are coming to consoles as well. Whenever the PC gets screwed over, there is a trickle-down impact to consoles that literally use the same PC technology.

There is just a pricing delay due to supply/contract agreements... But I would expect sticker prices increase by hundreds of dollars for consoles... Perhaps renting from the cloud might one day be the only financially viable option?

Last edited by Pemalite - on 02 January 2026


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Pemalite said:
SvennoJ said:

That would be another death blow to PC gaming. The biggest draw of PC gaming is the freedom to spice things up with mods next to cheap sales. The whole PC gaming is affordable spiel comes from cheaper games. Not renting them from the cloud.

Streaming has already been tried on PC and rejected.

And purists won't like the extra lag, streaming artifacts etc.

The increased prices are coming to consoles as well. Whenever the PC gets screwed over, there is a trickle-down impact to consoles that literally use the same PC technology.

There is just a pricing delay due to supply/contract agreements... But I would expect sticker prices increase by hundreds of dollars for consoles... Perhaps renting from the cloud might one day be the only financially viable option?

PS5 and Switch 2 price will go up this year, no doubt. Not as much though as a new GPU :/

I think people will stick to what they have and publishers will be fine supporting existing hardware. Most of the world is not ready for streaming games, even if it was the only option. Instead a flourishing second hand PC parts market might arise. Game stores might actually survive a bit longer on second hand console sales going up.

A break in the graphics race might not be a bad thing. Heck with money saved on not upgrading, more money for games ;)



SvennoJ said:
Pemalite said:

The increased prices are coming to consoles as well. Whenever the PC gets screwed over, there is a trickle-down impact to consoles that literally use the same PC technology.

There is just a pricing delay due to supply/contract agreements... But I would expect sticker prices increase by hundreds of dollars for consoles... Perhaps renting from the cloud might one day be the only financially viable option?

PS5 and Switch 2 price will go up this year, no doubt. Not as much though as a new GPU :/

I think people will stick to what they have and publishers will be fine supporting existing hardware. Most of the world is not ready for streaming games, even if it was the only option. Instead a flourishing second hand PC parts market might arise. Game stores might actually survive a bit longer on second hand console sales going up.

A break in the graphics race might not be a bad thing. Heck with money saved on not upgrading, more money for games ;)

Depends on the contract.

But one thing is for sure, the higher price will stick around longer due to contracts for consoles.

We need to remember, everything needs RAM.

The computers that developers use to make games? Needs lots of RAM.
The servers and data centers that host a console game and it's files? Need lots of RAM.

...Even the TV or computer monitor you use has RAM as does the modem/router you use to connect to the internet.
And we haven't even see the top of the price rise yet... NAND still has room to increase a few multiple times in cost.

A.I. is going to screw over the entire electronics industry... PC and Consoles are just collateral damage.




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