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Angelus said:
Ryuu96 said:

Wouldn't mind Amazon since they'd likely keep them multiplatform, I don't think Amazon would change anything with Ubisoft's structure though which I think would be a bad thing, Ubisoft is in desperate need of a leadership shakeup. Tencent is definitely the frontrunner though, Yves is doing everything he can to stay in power and seems to have chosen Tencent to allow that, I see Tencent and Yves making more moves together in the future.

I also think Embracer would be allowed to merge with Ubisoft but I can't see it happening. Honestly, Jeff is likely right, Ubisoft for its 20,000 employees never really pulled huge profits in comparison to how massive it was. Its strengths were its workforce who are reportedly jumping from the company now due to toxic work environments and its IPs which its strongest ones are no longer releasing on a consistent basis.

They still do have strong IPs and a large workforce but they're way less consistent now. I think Ubisoft makes a lot more sense for someone who doesn't already have a large publishing operation & strong IPs (I.E. Amazon) than they do for someone who already has a large publishing operation & strong IPs (I.E. Xbox & PlayStation).

Ubisoft would be lucky to go for over $10bn at this rate. They've now dropped to $2.8bn. Their market cap is now less than Sega, Lol. Sony could afford them but I don't see why they would go for them, their net income isn't that impressive for how massive they are and if Sony made their games exclusive it would be a lot worse.

I saw a tweet from Grubb yesterday saying that Ubisoft had already reached out to people in regards to acquisitions and mergers, but that they were pretty much laughed at. Nobody wants them atm

I think the main reason that other companies are hesitant to acquire them boils down to:

  • Ubisoft has the largest workforce of any gaming entity, yet were only 18th by revenue in Q2 2022, and failed to make the top 10 for overall gaming revenue in the 2010-2019 decade.

It would be incredibly difficult to make Ubisoft profitable without a significant restructuring that includes laying off a large chunk of their 20,000 employees. The fact that you will need to layoff thousands of developers in order to make them profitable is going to be an instant turnoff for any of the western companies, because they fear negative PR considerably, and don't want activists starting campaigns against them because they laid off several thousand employees shortly after acquiring a company. For that reason alone, I think the only companies/countries that might acquire them are those that are already controversial and aren't scared of the backlash they will face for laying off a huge chunk of Ubisoft's workforce, those being the 2 big Chinese companies, Tencent and Netease, and the Saudi prince who has been investing in gaming companies recently, including majority control in some cases. I think those 3 are pretty much the only ones who would be willing to face the backlash for laying off a big chunk of Ubisoft's workforce. 

Problem is, say what you will about Yves Guillemot, but he is very protective of his company and his workforce, there is a reason why, even as Ubisoft lost 3/4ths of their stock value over the last few years, Yves not only resisted mass layoffs but kept expanding and hiring more employees. Improving Ubisoft's fortunes would have been as simple as shuttering some underperforming studios and refocusing the company on making fewer but larger games with more monetization opportunities in their most popular franchises, yet he resisted closing underperforming studios because I do think, at his heart, he cares about his workers. I don't think he will allow Ubisoft to purchased by anyone he thinks is going to immediately turn around and layoff thousands of Ubisoft employees. That is why he fought off the Vivendi takeover in the past.

So, where does that leave Ubisoft in the meantime? Well, they are doing one half of the thing I said above that they needed to do to turn around their fortunes. They are shuttering underperforming series to focus their efforts fully on their highest selling series like Assassin's Creed, Far Cry, and Tom Clancy. On those series, they are now aiming for fewer but larger releases with more post-launch monetization opportunities, because they saw the industry shift away from gamers buying many AAA games a year to only buying a few, so their old strategy of releasing 5 or 6 AAA's a year compared to the other big multiplat publishers releasing 2 or 3 AAA's a year at most, was no longer working, so now they are going to do the same as the other pubs and release fewer games per year while implementing GaaS aspects for long term monetization. Meanwhile Yves took an investment from Tencent in his personal company because it gives him enough voting power to holdoff any possible hostile Ubisoft takeover. Yves claims that Tencent will also help to cover Ubisoft's debts in the short term while he tries to rebuild Ubisoft on his own, which is a long term undertaking.

I really hope it works out for them, because I do like Ubisoft and would hate to see them gutted and their IP's and studios sold off to the highest bidder, or acquired by some awful company who will ruin them. I do think it is going to take more than just changing from more AAA's per year to fewer AAA's per year, and adding GaaS to everything, to turn Ubisoft around though. I'm not sure it is ever going to be possible to make them a successful company again while they have 20,000 employees, assuming an average salary of $50k per year worldwide (I'm sure their employees in some countries make more than that, while those in others make less), that is $1b a year just to pay your employee's salaries. Then you have lease bills for studios they don't own, utility bills, transportation bills, employee healthcare plans, taxes, and more that they have to pay. Ubisoft would probably need to make at least $2b in revenue per year just to break even currently, due to their large employee and studio count.

Last edited by shikamaru317 - on 12 January 2023

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This one won't die, Lol.

Jez was mocking Nick only a few weeks ago about the Gears collection rumour.

I said a year ago or something though that I wouldn't be surprised if The Coalition's "New IP" is actually not a new IP and is a Gears spinoff or this Gears collection.



The Coalition is the Gears studio, like 343 only makes Halo, or T10 only makes FM, MS ain’t ever letting them make something not Gears … shame really would love to see that talent flex their muscle on something new.



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I honestly don't think a Gears Collection is worth it unless they plan to remake the graphics on 2 and 3 like they already did on Gears 1.



shikamaru317 said:

I honestly don't think a Gears Collection is worth it unless they plan to remake the graphics on 2 and 3 like they already did on Gears 1.

Remake it on Unreal Engine 5.



So what would you like to see from Xbox events moving forward?

I think something like this on a yearly basis would work out well.

  • Late January - Developer Direct: Deep dive look into titles releasing in February to June.
  • Mid June - E3 Showcase: Revealing their 2nd half of the year line-up, a few announcements for early next year.
  • Early August - Developer Direct: Deep dive look into titles releasing in August to December.

They don't need an event in November (X0) anymore if they plan on having an event every January. They can still show up to TGA's with a couple of announcements which are further out from release. In-between all of that they can do Developer Directs for specific titles that are big enough, I.E. Starfield.

I don't know what they're doing with E3 though, I think if Starfield is delayed then they will have no choice but to abandon the "next 12 months" otherwise they'd be mocked hard, if it isn't delayed then maybe they stick to it but I feel like they can still save a few further out announcements for both E3 and TGAs with how much they'd have in development, they could stick to it like, 90% of the showcase and only have a few.