I've been saying all along that Embracer Group is going to be a cautionary example in about 5-6 years. They're already stumbling out of the gate with Saints Row. But I will also say that it's been many years since Tomb Raider and Deus Ex have been top-tier franchises, and that started before Square Enix entered the picture.
I think the main reason they keep stumbling, is because they are keeping mostly hands off with the studios and IP's they've bought, instead of at the very least, keeping a sharp eye on what their studios are doing.
Saints Row is a tale of letting Volition hire whoever they wanted off the street, as well as letting Anita influence said studio (making her an outside party of non-hired influence), and Embracer keeping their hands off whatever it was Volition did, and as a result we saw Volition childishly throw backlash towards paying customers and previous fans (myself included) and Embracer still keeping hands off in the face of all that transpired.
Basically Embracer needs to take the gloves off and stop letting who they've bought run the circus, otherwise you're going to see more devs thinking they run the show and running their mouths off on social media, while sticking to the worst possible decisions they could ever make that result in poor sales/reception.
Step right up come on in, feel the buzz in your veins, I'm like an chemical electrical right into your brain and I'm the one who killed the Radio, soon you'll all see
So pay up motherfuckers you belong to "V"