Embracer Group merges with Gearbox & Easybrain

Gearbox :

https://embracer.com/release/embracer-group-merges-with-the-gearbox-entertainment-company-and-form-a-seventh-operating-group/

Easybrain :

https://embracer.com/release/embracer-group-to-merge-with-easybrain-forming-eighth-operating-group/

also acquires Aspyr Media

https://embracer.com/release/embracer-group-acquires-aspyr-media/

I might get accused of Tinfoil hatting, but i have this to say

Having 68 studio’s at their grasp (and way more to come), pretty much owning the AA space and now moving on to AAA Studio Acquisitions, and mostly by loans/debt nonetheless is very suspicious to me

I have a huge (bad) feeling that they’re a Proxy game industry acquisition group working for a Trillion dollar company (Apple, Amazon, Google, or god forbid tencent) and at the end to be gobbled by one of them as a whole package of Studios/IP’s for billions of dollars to support their cloud/subscription platform with content (Apple arcade/Amazon Luna/Stadia) instead of one of the big 4 buying 1 or 2 publishers and risk having bad publicity in short term (like Microsoft with consolidation accusations), or worse by starting your own studio’s from scratch and end up like Stadia/Amazon internal studios

Mark my words, a Huge trillion dollar company is behind all of this

Ah yes have Sony gobble up franchises to never release on any platform but their own. I'd prefer Microsoft get it so at least it sees other platforms. Sony owning most major studios would just be bad for gaming as a whole.

The embracer stock went up 13,5% after this annoucement as off this post

If Sega is looking to sell.... maybe start with Atlus, and give Sony (or nintendo) a shot?

Atlus is legit the best part of sega these days, and its strengths, is in game types that dont appeal to most american xbox users.
(how well would SMT & Persona sell on xbox? not well I think, and its their main strength, games like that)

MS can have the rest, old sega IP's basically arnt worth much these days.
MS could spit out of bunch of low quality budget, Sega IP games for gamepass with it.

Honestly doesnt sound that far fetched.

Gross.

This may be possible. A bigger company in the background may be the one who is giving this venture a lot of leverage to borrow such amounts.

Ah yes, have Microsoft gobble up franchises so they control more of the gaming industry. Better to have a few more games exclusive to a PS platform for a longer period of time, if not indefinitely, than have Microsoft in a position where they own even more than they do. If their foothold were stronger, maybe the always online DRM reality we've all dreamed of would be a decade long industry standard, or twice as much for gated online MP would have already been the norm, and we could all be happy with our ability to play a few more games on PC....

Microsoft has a much more illustrious history of scummy moves, both in general, and in the games industry, than Sony does. Sony has made mistakes, been incompetent, and made what I feel have been some bad decisions in recent times. But that's still better than actively, purposefully, attempting to maneuver the industry in terrible directions. Famously terrible directions. To say nothing of the larger sins they have perpetrated outside of gaming. Against competitors, customers, their own employees, and legitimately, society in general. Microsoft owning most major studios is bad for gaming.

Why would you keep Randy Dickford on board then?