RolStoppable said:
It's a fitting tweet for a company who hasn't found an answer to a pressing question in the last seven years. Microsoft's defeatist attitude shone through in last week's Xbox event - I haven't watched it, but I know enough - so it's no surprise that one of their guys wants to pretend that the console war is over in order to distract from hardware sales. Microsoft wasn't in a bad position to challenge Sony's PS5, but instead of going on the offensive and being daring, they more or less quietly accepted their role as a distant third in the global console business.
That's not to say that the XSX will sell worse than the XB1. It will do better, because the XSX is merely unspectular and can bank on Game Pass (gaming for cheap matters, just look up how Steam centralized PC game sales for the most part), unlike the XB1 which sucked butt. That's an improvement for sure, but Microsoft didn't want to go any extra miles. If you want to win, you have to show that you want it. Spencer and friends showed none of that.
This stands in stark contrast to the Xbox 360 era where Microsoft seriously aimed to have the best-selling console and celebrated their NPD wins time and time again. Good hardware sales mean good software sales and high subscription rates, so of course it's important to sell as much hardware as possible. This hasn't changed. What has changed is that Microsoft doesn't want to hear about it anymore. That's because they couldn't figure out how to be winners.
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That's the problem, the gaming community doesn't know what winning is. What happens when you win, how do you win, what is winning in the console market, what does the trophy look like when you win?.... Its always been about money, how you make that money comes in all different shapes and sizes.
Lets use an example,
We have two companies.. Company A and Company B. Company A sells more hardware than Company B by a fair margin and made $3b in total revenue.. Company B sells half the hardware as Company A but sells double the Software and Services and its revenue gain was $5b, who won? Company A for selling more hardware or Company B who made more overall revenue/profit?
MS Giving up to make more money isn't giving up, they are aiming bigger and i am sure Sony are too.
Last edited by Azzanation - on 30 July 2020