That definitely doesn't say Demon's Souls. I have to study it more closely to see if I can make anything out of it.
As for the controller, I can definitely see the different grips. I think I was right in that the lightbar is built into the top of the touch pad. If you zoom in, there's a slight difference in color at the top. My guess is this time you can turn it off. Also, it seems like the face button area is slightly convex. Not sure how that will feel. The Share and Options buttons now seem to be proper ones, instead of the flush, clicky ones on the DS4.