“In the coming months, here’s what’s changing:
- You will be required to tell us if your content is made for kids. In addition, we’ll use machine learning to help us identify videos that clearly target young audiences. At a high level, content that is made for kids has an emphasis on:
- Children or children’s characters.
- Popular children’s programming or animated characters.
- Play-acting, or stories using children’s toys.
- Child protagonists engaging in common natural play patterns such as play-acting and/or imaginative play.
- Popular children’s songs, stories or poems.
Ultimately, you know your audience best and we’ll rely on you to designate (in Studio) your videos as made for kids. If a creator attempts to avoid categorizing their content correctly, there may be consequences on the YouTube platform for that creator.
- We will stop serving personalized ads on content that is made for kids, whether designated by you or by our classifier. In accordance with COPPA, serving personalized ads (ads that are targeted to users based on their past usage of Google products and services) to child audiences is not permissible. If applicable, this may result in a decrease in revenue for some creators. Note that we will continue to serve non-personalized ads (ads that are shown based on context rather than on user data) on content that is made for kids.
- Some features will no longer be available on this type of content, like comments. The ability to comment will no longer be available on the watch page. Likes/dislikes and subscriptions on this content will not show up on public lists. Overall, viewers will have minimum engagement options with made for kids content on YouTube.com.”
The aforementioned consequences for not obeying the new terms correctly will be a $42,000 per video (according to TubeFilter). This is in-spite of updates to laws stating user-generated content websites are responsible for their user’s content, and that the YouTube users have no access to the private data generated by viewers.
Online video content news website TubeFilter expressed its concerns. They propose that as personalized adverts generate more revenue for content creators, it may drive content creators to make less child-friendly content on the platform. Their own testing also stated content creators could see a serious drop in revenue.
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