Europe is mainly PS3 only and only advertise GTA 4 for the PS3.
I wonder how PS3 and XBox 360 advertise GTA 4 in the USA?

Good work.. At least this exclusive won't be a waste. I'd hate exclusives flop just because of poor information...

well they need to b/c its the only thing it has over the PS3 vers

 Why? Who cares what version sells most? All that matters is you get to play it. (unless you work for Sony or MS). 

Do people these days really look at in store ads?

From what i've seen people either go into a store looking for something they need, or they saw in a flyer.

Why are they only doing this in Australia? No offense to you aussies but its not that important of a region for gaming.

too bad the Australian version is censored, no complete version for you aussies.

I'm not sure I'd call that "playing dirty".  It's not like they're lying or false advertising.  They paid for the DLC exclusive, they should be advertising it.

Also, I think it's interesting how everyone is now trying to create an imaginary script of how someone will walk into a game store and buy GTAIV to spin it toward their favorite console.  First of all, I'm willing to bet that most people have already made their decision and pre-ordered the game, especially now that we have found out that supply may not meet demand on launch day.  Second of all, I've seen a couple of different polls now, and several predictions saying that GTAIV is definitely going to be more attractive as a 360 title.  Yes, those are just polls and predictions and not real facts at all, but who are we kidding here?  The 360 version will have more content and it has a bigger user base.  Of course this game will sell better on the 360.  It seems like the PS3 guys are scared that it will sell more hardware.  

I don't know.  This is a pretty awesome website, but some of you guys waste a lot of energy worrying about who will "win" this console war without thinking about how that will even be decided and how much it will even matter.  As I've said before, not one of the three machines on the market is going to be the next Dreamcast at this point.  The only that seemed in danger of that is now picking up the pace, so I don't know why everyone can't just relax.  My honest opinion?  The first machine that developers would abandon would be the Wii.  I know I might get flamed for saying that, but it's been happening to Nintendo for the last couple of generations.   

From what I've seen its pretty even atm. the 360 version will sell more because it has a bigger install base here.