I don't know the details, but the backlash is justified if to me if you insist on insulting a huge chunk of your potential customers, many of whom are probably your core audience and have a decent amount of money. I never got why so many companies these days think it's actually good business sense to insult a large percentage of the people potentially buying your product. Time and time again it's proved to backfire tremendously, and yet some just keep doing it haha.
And I'll never understand why the white male bashing thing became hip, but for god's sake, enough already. It's been done to death. If you dish it out, you have to be able to take it.