Also PS2 wasnt even $99 in 2006, April 2006 is when it dropped from $149 to $129. It wasnt until April 2009 that it officially dropped to $99, 8.5 years after launch.

The lowest I ever see PS4 officially getting down to is $199.

Glad to find someone here that actually knows how to reply without wanting to start a fight. Your reply explained me a few things, so thank you!

Glad to see someone who understands!

Because PS4 Super Slim in 7nm, because PS4 was not introducing new dvd player like PS2 does, because PS4 was not over-the-top high end PC from the day1 like PS2 who has first "GPU" in consoles with better pixel fill rate than PS3 RSX and also " bandwith monster ", very powerful CPU - the last MIPS used in consoles, because PS4 architecture and manufacturing is like 10 times simplier, because no 5 different AV outputs like PS2, no IrDA port for  TV pilot. 

If not the huge adoption of DVD, the PS2 will be as much as loss as PS3 early, Sony lost aprox. 188$ per unit early.

This is one side of the things. The other are taxes. Most PS4 are sold in EU,USA, and luckily we have ITA already

Information Technology – the Information Technology Agreement (ITA) –  has recently been signed and is expected to enter into force on July 1, 2016. The ITA eliminates import duties on a wide range of electronic products imported into the EU and other markets (e.g. US, China and Switzerland).

• Video games and consoles

Interesting, it seemed like you wanted conflict from the jump. Accusing the site of Nintendo bias and accusing Nintendo of just wanting money and not players. Very volatile, but I digress. 

I still think the same way btw. If you want players, you make effort. If you can't understand how other countries works because you prob. live in a country that buying a game isn't a problem to you. I am sorry, the other person replied way more polite than you and actually understands because he also lives in a country that Nintendo is not active while SONY is.

Thanks!

No problem, but just a word of advice since you're a new member, saying things like a company only cares about money and not fans is always going to cause a negative reaction from that companies fanbase.

To add to the discussion though, in a recent investor briefing Nintendo has spoken out about trying to increase their brands strength in "other" regions. Here is the quote:

"It is essential that we stay on top of the market situation. I cannot say for certainty how large the market will grow, but we do plan to work on expanding the scale of it. We especially want to expand the business in Asia, the Middle East and Central and South America."

They are heavily taxed. Very interesting development in the last month or two. A new president who models himself on trump with pro business policies has come in and said he wants to change the bad conditions for international companies. If he removes those huge taxes on the international console makers sales could explode. I don't know much about it but what this space. 

Was that 5BN loss by the end of the gen? If my memory is correct they reduced the overall loss during the last few years. 

I hope just from a purely sales point of view sony plan to sell the ps4 at $199 and the PS5 at $399. Maybe down the line reduce the ps4 to $149. If they can pull that off the ps4 will sell a shit ton post ps5 launch to people who can't afford the ps5 all over the world. 

This week in South Korea and Taiwan the ps4 had a big temporary promotion and was sold for around $230. There were massive lines queuing up. A WW price of $199 would do huge numbers WW even if the ps5 was out. Especially with the amount of cross gen games we'll get for a few years. 

One thing to take note of is that temporary deals will see more explosive sales since people will rush out to get it before the price goes back up then sales crater afterwards.

Permanent price cuts cause a boost too but they are more about creating an increase in baseline sales rather than a one time boost.