If so they wish, probably would give them a big backlash, but you understood the point. If you choose a side as a company on a very divisive matter and push half your userbase as evil, you certainly will lose.
No, I disagree. Art should meddle in divise issues. As I said before, there are ways to make it subtle and as a incentive to think about stuff, or you could make it one-sided and blatant. That is the real question, and it basically boils down to good vs. bad art.
Look, a classic work of art in germany is 'Nathan the Wise' from Gotthold Ephraim Lessing. It is a work of art that includes at it's heart a discussion that was pretty current at the time, the Fragmentenstreit (seemingly no english wikipedia article for this). That was an important discussion about humanitarism and the role of religion in it. Lessing took a stance here and incorporated into his work of art (especially since his opponent Goeze reached a partial publication ban on Lessing, so he had to publish his ideas in art). Still, Lessing managed to make his play a good work of art, that until today is in high regard - because of it's political content AND despite of it's political content.
With what is written in this thread, Lessings work should be smaller because of the inclusion of a political agenda. But my point here is, that you can include your political agenda in your art in a bad way, or do it good. And Lessing obviously did it in a great way.