I get that, but it still doesn't answer my question. Games like Horizon selling 35% digital is puzzling. It's an exclusive, and there's not really any benefits to digital over physical, on a console. The only explanation is that people just don't know about physical being cheaper.
Come on, I'm a physical-only guy myself, but it's understandable why some people prefer digital. Some people like not having to swap discs, or they don't want game cases cluttering up their rooms.