The president of Enterbrain (Famitsu publisher, sales tracker) Hirokazu Hamamura believes a Y10,000 ($100) is needed for the PS3 in Japan this year.
Google Translation:
April 12 news, games magazine publisher Enterbrain Friday (April 11), Sony PS3 is the need to cut prices 25 percent this year to the Japanese market momentum of growth.
Enterbrain president Hirokazu Hamamura said, the entry-level Sony PS3 console prices from the current 39,980 yen to 30,000 yen reduction (294 dollars) could be a smart move. He said that 30,000 yen of the PS2 is a tipping point. Powerful game would appear. The PS3 price will be decided whether to leave the trough.
Although the PS3 is booming European market for some followers, but the PS3 in Japan, sales are still lagging behind Nintendo's Wii console. Nintendo Wii March of this year and Sony PS3 console in the Japanese market sales ratio is 3 to 1.
Enterbrain said, Sony PS3 console in 2007 Japan accounted for 30% of market share, Nintendo's Wii accounted for 62%. PS3 in the Japanese market have room to grow. Konami has introduced the new game "Metal Gear 4" and access to the next generation Blu-ray DVD players that the victory of World War II in 2008 on the PS3 a favorable year.
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