Amazon Hourly Ranking (12h from last update) :

Hardware:

1 (-) - Nintendo Switch Neon - 14 (-2) - 299.00$ - In stock
2 (+1) - Nintendo Switch Grey - 21 (+3) - 299.00$ - In stock
3 (-1) - Playstation 4 Pro 1 Tb God of Wars - 26 (-9) - 399.99$ - Preorder
4 (-) - XBox One S 500Gb - 33 (+2) - 225.00$ (-3.00) - In Stock
5 (-) - Playstation 4 Slim 1Tb Black - 39 (+2) - 298.99$ - In stock
6 (-) - Super Nes Classic - 46 (+3) - 98.69$ - Third Party Sellers Only
7 (-) - Playstation 4 Pro 1 Tb - 71 (-4) - 399.00$ - In Stock
8 (-) - XBox One X 1 Tb - 84 (-14) - 498.99$ (-0.01) - In Stock

Out of Top 100 :

-

PS4: 3 (-) ; NS: 2 (-) ; XBO: 2 (-)

Software :

1 (N) - NS - Octopath Traveler: WE - 3 (N) - 99.99$ - 07/13/18 - Out of Stock
2 (-1) - NS - Super Smash Bros. - 4 (-1) - 59.99$ - ??/??/18
3 (-1) - NS - Kirby Star Allies - 5 (-1) - 54.24$ - 03/16/18
4 (-1) - NS - Super Mario Odyssey - 6 (-) - 48.99$ - 10/27/17
5 (+11) - NS - The Legend of Zelda: Breath of the Wild - 9 (+28) - 44.99$ - 03/03/17
6 (-2) - NS - Mario Kart 8 Deluxe - 13 (-3) - 53.99$ - 04/28/17
7 (-1) - NS - Mario Tennis Ace - 20 (-6) - 59.96$ - 06/22/18
8 (-3) - NS - Captain Toad: TT - 24 (-13) - 39.99$ - 07/13/18
9 (+2) - PS4 - Far Cry 5 - 29 (-) - 59.96$ - 03/27/18
10 (-2) - NS - Octopath Traveler - 30 (-9) - 59.99$ - 07/13/18
11 (-2) - PS4 - God of War 4 - 31 (-5) - 59.96$ - 04/20/18
12 (+2) - NS - Splatoon 2 - 34 (-1) - 53.08$ (+0.09) - 06/21/17
13 (-6) - NS - Crash Bandicoot N Sane Trilogy - 35 (-15) - 39.99$ - 07/10/18
14 (+3) - PS4 - Call of Duty: WWII - 38 (-) - 39.99$ - 11/03/17
15 (-3) - NS - Hyrule Warriors: DE - 40 (-9) - 59.99$ - 05/18/18
16 (+2) - NS - Donkey Kong Country:TF - 43 (-4) - 59.99$ - 05/04/18
17 (-2) - NS - Dark Soul Remastered - 44 (-8) - 39.99$ - 05/25/18
18 (+2) - 3DS - Detective Pikachu - 48 (-3) - 39.88$ - 03/23/18
19 (-6) - NS - Code of Princess EX - 49 (-17) - 39.99$ - 09/25/18
20 (-1) - PS4 - Destiny 2 - 50 (-6) - 14.20$ (-0.30) - 09/06/17
21 (+1) - XBO - Far Cry 5: GE - 53 (-1) - 99.99$ - 03/27/18
22 (+2) - PS4 - Monster Hunter World - 55 (-1) - 57.99$ - 01/26/18
23 (+2) - 3DS - Pokemon Ultra Sun - 57 (-2) - 29.99$ - 11/17/17
24 (-1) - XBO - Call of Duty:WWII - 58 (-5) - 39.99$ - 11/03/17
25 (+3) - NS - Bayonetta 2&1 - 59 (-1) - 59.88$ - 02/16/18
26 (-5) - 3DS - Luigi's Mansion - 60 (-12) - 39.99$ - ??/??/18
27 (-17) - PS4 - Far Cry 5: GE - 61 (-33) - 99.99$ - 03/27/18 - Out of Stock
28 (-1) - PS4 - Nino No Kuni 2 - 63 (-6) - 59.96$ - 03/23/18
29 (-3) - XBO - Far Cry 5 - 64 (-8) - 59.96$ - 03/27/18
30 (+1) - NS - Splatoon 2: SE - 66 (+2) - 59.88$ - 03/16/18
31 (+2) - NS - Mario + Rabbids: Kingdom Battle - 67 (+7) - 44.80$ (-1.16) - 08/29/17
32 (-3) - XBO - Sea of Thieves - 68 (-6) - 59.88$ - 03/20/18
33 (N) - PS4 - Far Cry 5: DE - 75 (N) - 69.96$ - 03/27/18
34 (-2) - Wii - Mario Kart Wii - 78 (-7) - 35.70$ - 04/10/08
35 (+1) - PS4 - NBA 2k18 - 81 (+1) - 39.99$ - 09/19/17
36 (+1) - NS - Arms - 83 (-) - 48.99$ - 06/16/17
37 (-2) - NS - The Elder Scroll V: Skyrim - 85 (-5) - 50.16$ - 11/17/17
38 (N) - 3DS - Warioware Gold - 86 (N) - 39.99$ - 08/03/18
39 (R) - PS4 - Burnout Paradise Remastered - 87 (R) - 39.99$ - 03/16/18
40 (-6) - NS - Pokken Tournament DX - 88 (-12) - 49.00$ - 09/22/17
41 (-) - NS - Rocket League: CE - 91 (+2) - 29.99$ (+4.14) - 01/16/18
42 (-2) - PS4 - Titanfall 2 -92 (-) - 10.99$ - 10/28/16
43 (-) - XBO - State of Decay 2: UE - 100 (-4) - 05/22/18

Out of Top 100 :

30 (+8) - NS - South Park: TFBW - 66 (+25) - 59.99$ - 04/24/18 - Totally disappeared from Amazon ?
38 (N) - 3DS - Mario & Luigi: BIS + BJrS - 85 (N) - 39.99$ - ??/??/19
39 (R) - NS - Owlboy - 89 (R) - 29.99$ - 05/29/18
42 (-1) - 3DS - Pokemon Ultra Moon - 94 (+4) - 34.49$ - 11/17/17
44 (R) - PS4 - Star Wars Battlefront II - 97 (R) - 27.98$ - 11/17/17
45 (-5) - PS4 - Devil May Cry HD Collection - 98 (-3) - 03/13/18

PS4: 11 (-) ; NS: 22 (-1) ; 3DS: 4 (-1) ; XBO: 5 (-) ; Wii: 1 (-)

Switch games are still dominating Top 8.

And Zelda returned .

I never said it will have bad sales. I said it is nothing next to pkmn.

The last few Pokemon games have sold roughly 15-16 million each, Brawl sold over 13 million. Pokemon  is definitely more popular, but not by a gigantic margin. Also smash tends to sell a lot more than zelda.

Yeah, I believe so too. If Odyssey shipped 9m on its first quarter, Smash can go do 10m. And that will help a lot.

Yeah, Pokemon probably become single most popular Nintendo IP, in top 5 best selling 3DS games 3 are Pokemon games. Agree for Smash also, it does sell more than Zelda.

That Nintendo Direct really give them a boost on Amazon JP, 15/20 Nintendo related and Kirby #1!

Source

The Amazon sites with the least positive reaction to the Direct are the UK and Italian sites and even on those sites, the switch is still ahead of all other consoles although it is not clear what percentage of the market Amazon is in those countries.

Zelda is back! Octo already out of stock lol.
Switch is going to be a legendary console it is not loosing momentum at all it just keeps on going.

Pokemon Switch, if not bad, will be a devastating monster.

I wish, Amazon Canada would add the damn games. Aces isn't even added yet.