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Forums - Sales - Nintendo Switch has become the fastest selling video game system of all time in the US

zippy said:
Wow people are getting riled. That can only mean one thing..... Nintendo are doing well again.

😆



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PortisheadBiscuit said:
VideoGameAccountant said:

Quick reply but from reading through the thread, there are two things I want to point out.

Switch's Early Success Means Future Success

The console business is momentum based. Usually, if you get out the door running, you'll have a successful console. Even in situations where the manufacturer turns it around, it's mostly negligible. The 3DS is a good example of that. After a lackluster launch, Nintendo cut the price by $80 which saved the system. Even still, after 7 years it's only sold about 70 million. The GBA sold 80 million despite only getting about 4 years on the market.

Because the Switch is selling so well in Japan and the US, major publishers are going to be rushing to get games on it. We are already seeing this in Japan and it will likely happen very soon in the US. With news that Switch is the fastest selling console, don't be surprised if the next earnings releases from major US publishers mention that they are making games for the Switch.

This is the momentum. A strong selling console builds an install base. The big install base attracts developers who make more games. More games drive the install base. Even though everyone clamors that the Wii didn't have a lot of third party support, it did get a lot of third party games. It was just that developers often treated them as side projects due to "third party games don't sell on Wii." This isn't the case on Switch with DOOM, Skyrim and Sonic Mania (among others) selling well on the Switch. It will get tons of games that will drive the install base. This is the big takeaway that no one is talking about.

Switch Will Outsell PS4 because Europe is not enough

I don't know why people are still claiming PS4 will outsell Switch worldwide? The Switch is outselling the PS4 in Japan (I think it's at around 40-50% of PS4's LTD sales). It's selling faster than the PS4 in the US. Outselling Switch in Europe won't be enough to put PS4 over Switch. The PS4 would have to sell more than Switch there by a greater margin than Switch outsell PS4 in both Japan and the US. It's not going to happen. Look at the 360. It crushed the PS3 in the US but because it couldn't sell in Japan or Europe (outside of the UK), it was outsold by PS3 worldwide. This is the same scenario here. I don't know why people still think PS4 can beat Switch.

Great points! Though I disagree about Switch outselling PS4 WW, Sony infiltrates markets (even outside of Europe) where Nintendo doesn't have a presence. Also Europe + USA (PS4) is a much bigger market than USA + Japan (Switch). I personally see Switch topping out at about 80-85m

The three major video game markets are still Japan, Europe (as a whole) and the US. That's been the case in previous generations and is the same here. The problem is these "other regions" aren't big enough to make up any difference. Another historical example: the Master System actually sold well in South America, but the Master System was still crushed globally by the NES. Selling better in two of the three regions means you'll outsell the other system worldwide. The only way I can see the PS4 outselling the Switch is if the margin is razor thin, and I don't see that happening. Switch is the fastest selling system in the US and is selling faster than the PS2 in Japan (which sales are similar to the DS's). The gap will be too great for Europe and a bunch of other smaller countries making up the difference. It's also clear Nintendo is planning to expand into S. Korea, Hong Kong and China so I doubt we can look at PS4 outselling Switch world wide because of some smaller countries. 

fatslob-:O said:
VideoGameAccountant said:


Switch Will Outsell PS4 because Europe is not enough

I don't know why people are still claiming PS4 will outsell Switch worldwide? The Switch is outselling the PS4 in Japan (I think it's at around 40-50% of PS4's LTD sales). It's selling faster than the PS4 in the US. Outselling Switch in Europe won't be enough to put PS4 over Switch. The PS4 would have to sell more than Switch there by a greater margin than Switch outsell PS4 in both Japan and the US. It's not going to happen. Look at the 360. It crushed the PS3 in the US but because it couldn't sell in Japan or Europe (outside of the UK), it was outsold by PS3 worldwide. This is the same scenario here. I don't know why people still think PS4 can beat Switch.

Actually, it's more than enough. When all is said and done PS4's total deficit in Japan compared to the Switch will be outstripped by PS4's surplus in Europe because at this point in time Switch is trailing behind the 3DS in Japan so it'll end up with lower lifetime sales in that region compared to it's predecessor while the PS4 has been consistently tracking ahead of it's predecessor in that region for a much longer time ... (PS4 will probably have a 15M+ unit advantage in Europe while the Switch will have a 10M+ unit advantage in Japan with PS4's advantage in the RotW at large yet to be factored in) 

Wii had stronger US sales than the 360 did at their respective start but did the Wii come out on top in the US ? 

Well first, PS4 is going to have to make up two gaps: US and Japan. That's the reason PS4 won't beat out Switch. Because consoles are momentum driven and the Switch has stronger momentum than the PS4, Switch will outsell it in those regions. Regardless, let's look at Japan.

In about the systems's 4th year, PS4 has sold about 5 million systems in Japan. The system won't be able to break 10 million LTD. The Switch has already sold at least half of that in a single year. Right now, the 3DS has sold 23 million in Japan. If we assume that the Switch sells less (which is dumb and I'll say why in a minute), then the Switch will sell about 20 million LTD in that region. This means, at a minimum, PS4's European sales will have to make up a gap of 10 million plus any gap that comes out of the US. But this is assuming the Switch is closer to 3DS sales than it is to DS sales. The PS2 sold about 23 million units. So Switch could easily sell 25 million units if the pace continues (and given the shortages of even games, I don't see it slowing). The reason the 3DS is selling faster is that it was the successor to the most successful system in Japan. The Switch didn't take off for a few months in Japan like it did in the US because Zelda is less popular there. Once Mario Kart and Splatoon came out, the system became sold out. So when you compare those two systems, a life to date tracking is going to be off because the Switch started slower and ramped up while the 3DS started strong and then fizzled out (which is why the price cut). 

The idea that PS4 will still outsell Switch is a lack of understanding of simple arithmetic and wishful thinking. In order for PS4 to outsell Switch, the difference in European sales needs to be greater than the difference in both US sales and Japan sales. And Switch isn't doing too bad in Europe as its selling about the same as it is in the US (based on Nintendo earnings releases). Moreover, Europe is not this magical sales region. If you look at historical sales, the best selling systems sold about the same in Europe and the US. PS4 is selling about the same in the US as it is in Europe (only about 3 million off). So no, it's not going to happen.

Last edited by VideoGameAccountant - on 08 January 2018

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StreaK said:
zippy said:
Wow people are getting riled. That can only mean one thing..... Nintendo are doing well again.

True which is creating a lot of positive headlines about Nintendo.

I still think this has a lot to do with the WiiU confusion. I think the NAME killed the WiiU. I don't think most people actually saw it as a new console but more like a 32X thing like Sega did with the Genesis back in the day. Nintendo consoles always need a NEW unique name. They never used the same name TWICE like with the Wii. There was never a SNES2 or N64 extreme, or whatever. The Switch nailed it home to the audience. It was loud and clear it was something different and a successor to the Wii. 

I mean, the WiiU would have had BOTW and Mario Odyssey yet no one was buying it. Why was this???

I'll wait and see how the sales continue or else this is just a lot of Nintendo followers wanting their true Wii sequel, which was not the WiiU.

It's selling because....It's a great concept, Nintendo fans don't have to buy both a handheld and home console like in previous gens , and hardcore fans have always wanted a console like experience on the go and it's the first time it's been executed properly. It suits so many different play styles and fits around people's lifestyle choices. It's not just Nintendo fans snapping it up, which I have witnessed first hand. I have friends and relatives that are XBox and PlayStation enthusiasts who have all bought Switch systems because shock horror Nintendo have made hardware that actually excites and appeals to them. I know at least 15 non Nintendo gamers ( im from the UK, there are many) who have picked this up. Many professional athletes have a Switch which is great free promotion when their tweeting about it. Let's just say that there are no reasons Switch is doing well other than Nintendo got it right. It's good for the industry and folk should give credit where it's due.



Ryng_Tolu said:
RolStoppable said:

Small correction to your post: Wii U was $300/350 at launch.

But yes, the PS4 isn't going to be hard to beat. Its yearly sales hover around the 5m mark while the consoles that sold 40m+ in the USA had years of 7m+. There's no console challenging Switch, so a growing game library is bound to lead to an increase in sales over 2017.

I bought the Zombie U bundle at 390€ back in 2012 in Europe, i thought the price was similar to that in USA, my bad.

But yeah, i don't see PS4 selling 40 million in USA. The 35 million range looks more likely, even with a 2020 release. Current PS4 sales are a bit over 23 million, i don't see PS4 almost double that.

For Switch, after almost 5m in 2017, i see at least 2 years in the 7/8m range, and then a steadily drop to 4-6m years.

PS4 reaching 35M in USA would already be quite good, but yes Switch outselling PS4 in USA is possible outcome.

peachbuggy said:
duduspace1 said:

I noticed that too even though it is now changing ever so slowly. If it continues the domination of the online market, it is only a matter of time before the shelf space situation changes and I wonder how well it would actually be selling when that happens.

Even in the days the Wii and DS were dominating in the U.K., the stores still had far more shelf space for Ps360. When the 3DS was doing pretty well and the ps4/xbone were out, the older models (Ps360) still had more shelf space than it. I've often thought there was something fishy going on. (Backhanders?) Nintendo really ought to have more presence here, particularly in regards to store shelf space. A dedicated office and proper  sales reps to ensure shelf space would be a start.

So do you think stores tried to have less profits by not giving Nintendo shelf space? Odd.

SpokenTruth said:

I laughed a lot at this =]

Probelas said:

Fake News made up by Nintendo , I really doubt that

Companies can't publically lie like that... They may as much narrow the point to its most favorable portion.

duduspace1 said:
StreaK said:

And Europe is HUGE!!! Look what Europe/Foreigners did for Titanic and Avatar films. I'm in Canada, but I couldn't care less about my own Country's sales - a measly 35 million - or even NA sales US/Canada (roughly 400 million). The fact is, I've always ever cared about what the WORLD as a whole considers popular. Nintendo may have Japan, Sony may have Germany, Microsoft may have US...whatever it may be. Each console could have its strongest territory, but the bottomline is when you tally up the BIG picture, that's when the holy grail shines. 

Titanic did $630+ million US and a whopping $1.5 million in the foreign market.

Avatar did $760 million US and a staggering  $2+ billion overseas/foreign. 

It's all about the BIG picture. YOU or the next blow joe may care about the US but I love the WORLDWIDE results, and will always favour what comes out on top WORLDWIDE.

And yes, I'll stop laughing now but I'll continue chuckling hehe...I'm not nervous at all here. In fact, I'm all too confident Switch won't even come close to PS4 total worldwide numbers. Sorry, but someone has to broadcast the BIG picture here in the sea of Nintendo followers. These Nintendo guys are so quick to hail them as the champions so yes, let's wait and see. I can't wait to be there chuckling. :D

I hate having to come out and write this, but man...some things just have to be spoken out. For some reason all this so-called news on the Switch being on top is actually unsettling to me considering at the end of the gen, we'll be talking about how PS4 garnered so many sales. I'm still in line of it selling up to 130 million and I don't quite see the Switch breaking 100 million.

Beware......of the 'Hybrid Effect'. This console is unlike anything you've ever seen Bruv and weird things are happening. For example.....FIFA 18 on the switch sold more than FIFA 18 on the PS4 in Japan this past week according to Famitsu. Don't be too surprised if you see that happen soon in a European country like France in the very near future.

And in UK Fifa18 marketshare for Switch was 1%, so Switch will be a flop?

VideoGameAccountant said:

Quick reply but from reading through the thread, there are two things I want to point out.

Switch's Early Success Means Future Success

The console business is momentum based. Usually, if you get out the door running, you'll have a successful console. Even in situations where the manufacturer turns it around, it's mostly negligible. The 3DS is a good example of that. After a lackluster launch, Nintendo cut the price by $80 which saved the system. Even still, after 7 years it's only sold about 70 million. The GBA sold 80 million despite only getting about 4 years on the market.

Because the Switch is selling so well in Japan and the US, major publishers are going to be rushing to get games on it. We are already seeing this in Japan and it will likely happen very soon in the US. With news that Switch is the fastest selling console, don't be surprised if the next earnings releases from major US publishers mention that they are making games for the Switch.

This is the momentum. A strong selling console builds an install base. The big install base attracts developers who make more games. More games drive the install base. Even though everyone clamors that the Wii didn't have a lot of third party support, it did get a lot of third party games. It was just that developers often treated them as side projects due to "third party games don't sell on Wii." This isn't the case on Switch with DOOM, Skyrim and Sonic Mania (among others) selling well on the Switch. It will get tons of games that will drive the install base. This is the big takeaway that no one is talking about.

Switch Will Outsell PS4 because Europe is not enough

I don't know why people are still claiming PS4 will outsell Switch worldwide? The Switch is outselling the PS4 in Japan (I think it's at around 40-50% of PS4's LTD sales). It's selling faster than the PS4 in the US. Outselling Switch in Europe won't be enough to put PS4 over Switch. The PS4 would have to sell more than Switch there by a greater margin than Switch outsell PS4 in both Japan and the US. It's not going to happen. Look at the 360. It crushed the PS3 in the US but because it couldn't sell in Japan or Europe (outside of the UK), it was outsold by PS3 worldwide. This is the same scenario here. I don't know why people still think PS4 can beat Switch.

No man, PS4 is not only winning in Europe, it also wins on RotW, in case you may not remember they still count.

Case in point, PS4 reached 10M 1 week faster than Switch.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."

DonFerrari said:

VideoGameAccountant said:

Quick reply but from reading through the thread, there are two things I want to point out.

Switch's Early Success Means Future Success

The console business is momentum based. Usually, if you get out the door running, you'll have a successful console. Even in situations where the manufacturer turns it around, it's mostly negligible. The 3DS is a good example of that. After a lackluster launch, Nintendo cut the price by $80 which saved the system. Even still, after 7 years it's only sold about 70 million. The GBA sold 80 million despite only getting about 4 years on the market.

Because the Switch is selling so well in Japan and the US, major publishers are going to be rushing to get games on it. We are already seeing this in Japan and it will likely happen very soon in the US. With news that Switch is the fastest selling console, don't be surprised if the next earnings releases from major US publishers mention that they are making games for the Switch.

This is the momentum. A strong selling console builds an install base. The big install base attracts developers who make more games. More games drive the install base. Even though everyone clamors that the Wii didn't have a lot of third party support, it did get a lot of third party games. It was just that developers often treated them as side projects due to "third party games don't sell on Wii." This isn't the case on Switch with DOOM, Skyrim and Sonic Mania (among others) selling well on the Switch. It will get tons of games that will drive the install base. This is the big takeaway that no one is talking about.

Switch Will Outsell PS4 because Europe is not enough

I don't know why people are still claiming PS4 will outsell Switch worldwide? The Switch is outselling the PS4 in Japan (I think it's at around 40-50% of PS4's LTD sales). It's selling faster than the PS4 in the US. Outselling Switch in Europe won't be enough to put PS4 over Switch. The PS4 would have to sell more than Switch there by a greater margin than Switch outsell PS4 in both Japan and the US. It's not going to happen. Look at the 360. It crushed the PS3 in the US but because it couldn't sell in Japan or Europe (outside of the UK), it was outsold by PS3 worldwide. This is the same scenario here. I don't know why people still think PS4 can beat Switch.

No man, PS4 is not only winning in Europe, it also wins on RotW, in case you may not remember they still count.

Case in point, PS4 reached 10M 1 week faster than Switch.

What I'm saying is Switch will outsell PS4 in Japan and US. Based on current trends, that's what is going to happen and because consoles are momentum based (first year determines later years). PS4 did reach 10 million faster but this is considering PS4 launched in November and Switch launched in March, and the difference was only a week. After its firs holiday, it's the fastest selling system in the US. Trend is in Switch;s favor. 



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VideoGameAccountant said:
DonFerrari said:

No man, PS4 is not only winning in Europe, it also wins on RotW, in case you may not remember they still count.

Case in point, PS4 reached 10M 1 week faster than Switch.

What I'm saying is Switch will outsell PS4 in Japan and US. Based on current trends, that's what is going to happen and because consoles are momentum based (first year determines later years). PS4 did reach 10 million faster but this is considering PS4 launched in November and Switch launched in March, and the difference was only a week. After its firs holiday, it's the fastest selling system in the US. Trend is in Switch;s favor. 

Nope you were also saying it would sell more WW because it is selling more in Japan and USA.

Yes and Switch launched selling out for over 6 months so launching in Holiday wouldn't have grow the sales since there wouldn't be any supply, but I won't do another lenght discussion on this.

At this moment it is more likely for PS4 to sell over 130M and Switch 100M than the opposite, but good luck on that.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."

VideoGameAccountant said:

What I'm saying is Switch will outsell PS4 in Japan and US. Based on current trends, that's what is going to happen and because consoles are momentum based (first year determines later years). PS4 did reach 10 million faster but this is considering PS4 launched in November and Switch launched in March, and the difference was only a week. After its firs holiday, it's the fastest selling system in the US. Trend is in Switch;s favor. 

The Switch trend just doesn't seem that easily to predict for me. Several arguments in favour of the trend continuing, can also be turned around:

- Nintendo already released two of it's three biggest franchises. Only Pokemon is left. Software sells system, and what we know of, aside of pokemon (Bayonetta, Yoshi, Metroid) has a far smaller target scope than Zelda and Mario.

- Mario and Zelda have extremely high attachment rates. If you compare them between Europe and US, in EU they're signficantly higher. That could be looked at that in EU, mostly Zelda/Mario/Nintendo fans bought a Switch, whereas in the US the Switch got through to a larger crowd (although the contrary to that is, that they didn't buy Zelda/Mario, but want other games). Additionaly, this can also mean that, as games are tied to physical discs, sharing them is very simple, and therefore limits software sales.

- Multiple consoles per home. Anecdotal stories of people (nintendo fans) buying consoles for their SOs, kids, parents, pets, ancestors in heavens are there (although because they stayed glued to it due to certain casual games). But this still keeps the console in Nintendo areas. Nintendo has to reach to gamers outside of the Nintendo comfort zone.

- Supply was limited up to Christmas. This could've easily greated an above usual demand on the Switch. In Europe, where it has been available readily since June, the Switch sales didn't take off as much as they did in US (although that can just as well be a fault of the price - or both factors take effect here). Now that supply is ensured, sales could change (altough in both directions)

- As i live in Germany: The Switch started out at 330€ - and for the past 1.5 weeks, virtually every major electronic store (including amazon) has dropped the Switch down to 299€.  If that's the case, i'd advise any EU gamer to hold off buying a Switch until further price cuts (if the Switch was priced to PS4 competition in EU similar to how it is in US, then the Switch would need to cost ~270€ )

 



VideoGameAccountant said:

Switch Will Outsell PS4 because Europe is not enough

I don't know why people are still claiming PS4 will outsell Switch worldwide? The Switch is outselling the PS4 in Japan (I think it's at around 40-50% of PS4's LTD sales). It's selling faster than the PS4 in the US. Outselling Switch in Europe won't be enough to put PS4 over Switch. The PS4 would have to sell more than Switch there by a greater margin than Switch outsell PS4 in both Japan and the US. It's not going to happen. Look at the 360. It crushed the PS3 in the US but because it couldn't sell in Japan or Europe (outside of the UK), it was outsold by PS3 worldwide. This is the same scenario here. I don't know why people still think PS4 can beat Switch.

Chances that Switch will outsell Ps4 WW is just slim. First it's very unlikely it will even outsell the ps4 in US (lifetime). The console in it's third year will likely start to fizzle out because of no third-party support. It will probably get some japanese support but basically 0 % from western developers (maybe some indie support and a AAA game). The console hardware performance is just to low to get support. 

Even if it beat the ps4 in US it will be with a small margin and won't make up for the big loss in Europe.

Third Switch aren't beating the Wii in sales and PS4 will easily beat it. Will sell at a minimun 110+ million but will probably reach 130+ million.



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VideoGameAccountant said:

What I'm saying is Switch will outsell PS4 in Japan and US. Based on current trends, that's what is going to happen and because consoles are momentum based (first year determines later years). PS4 did reach 10 million faster but this is considering PS4 launched in November and Switch launched in March, and the difference was only a week. After its firs holiday, it's the fastest selling system in the US. Trend is in Switch;s favor. 

The PS4 has very strong sales in pretty much every markets.

The XBOX brand selling more in US is not a very good comparation imo. The 360 had good sales in Europe, but was dead in Japan and was selling very low in the rest of the world.

Overall, Nintendo is a mix of the 2. Nintendo does not good in every markets of the world like Sony does, but has not only one or two good markets like the XBOX brand has.

Nintendo does not good in small markets, which are pretty much dominated by Sony, however, in pretty much almost every important markets, Nintendo and this case Switch sells very good, this include:

 

  • Japan
  • United State
  • Canada
  • France
  • Germany
  • Spain
  • Italy
And many others. Also he does not always bad in every non important markets. Africa is a good example of this. The only big market where Nintendo struggle too much is the UK, but is a reasonable weakness which doesn't even matter that much when you do so good in the others important markets, expecially USA and Japan.

 

That said, people in this site keep talking about Europe, but that's surely not the main reason. I would like to remember that the DS outsold PS2 in a lot of important markets, yes, even Europe markets.

If we talk about Japan, America and Europe, there was no way for PS2 to outsell DS. The only reason why PS2 is over DS, is because other smaller markets, which in the end made the difference, indeed PS2 is over DS by a very slighly margin.

 

And to be honest, i think this is the case for PS4/Switch. America+Japan+Europe, no shit. Switch will most likely outsell PS4.

In Japan Switch is gonna sell 3DS like numbers, aka 25 million or more, PS4 will be lucky to sell 10 million (probabily less) , so >15 million gap in Japan are very likely. America (pretty much all, but expecially USA and Canada) will increase this gap even more, probabily to >20 million.

 

PS4 is not gonna outsell Switch by over 20 million in Europe. If PS4 outsell Switch, it will be thanks the rest of the word. People just underestimate way too much those markets, PS console many times sold 20/25 million in markets outside of America/Europe/Japan, which is not a tiny number, that's the real Switch challenge, not the Europe.

 

Well, of course better sales in Europe from Switch would help....

Last edited by Ryng - on 07 January 2018

Hustensaft said:

 

The Switch trend just doesn't seem that easily to predict for me. Several arguments in favour of the trend continuing, can also be turned around:

- Nintendo already released two of it's three biggest franchises. Only Pokemon is left. Software sells system, and what we know of, aside of pokemon (Bayonetta, Yoshi, Metroid) has a far smaller target scope than Zelda and Mario.

There's no need to worry about that, Nintendo has lots of big franchises. Pokémon, 2D Mario, Animal Crossing and Super Smash Bros are all bigger than Zelda. By the time all of these have released, we'll probably already be getting the next Zelda and Mario Kart.