NightlyPoe said:
thismeintiel said:
The point is no one expected it to be this low. Definitely not Disney.
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Stated without evidence. Disney knows the business. They saw the calendar. They knew yearly releases would deaden the specialness of the movies. They knew that the foreign market largely never cared about Star Wars in the first place.
Your entire argument keeps coming down to pointing at The Force Awakens. Everyone, but you, apparently knew that The Last Jedi was unlikely to reach anywhere near those heights. Heck, I'm pretty sure you knew as well, but you've chosen to use the impossible standard as a cudgel.
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And you state your opinion without evidence. You are right that Disney knows the business. If they honestly believed the calender was all it took to be 31% down after just 17 days, which amounts to being $450M+ down WW, they wouldn't release it at this time of year. The fact is the calendar means jack. Xmas eve and New Year's eve are just two days. There are plenty of days for people to go watch if they wanted to, which would make up a lot of the losses. Instead they only grew.
And no, my argument comes down to an obvious fan backlash, which has manifested itself in low user ratings, countless negative YouTube videos and tweets, and a massive drop in BO revenue. It also includes comparisons to the OG trilogy. At 5 weeks in, ESB was 230% above ANH, $47.3M VS $20.5M. ANH followed a trajectory more like Avatar, where it opened lower, but stayed consistent. ESB followed one more like the common blockbuster, opening big and then seeing declines, though it saw small ones and a few rises. At 41 weeks, ANH was only $6.1M above ESB, meaning that if ESB was only out in theaters for 41 weeks, it would only be down by 3%. But, for the sake of argument, let's say it had a full year, or 52 weeks (I can't really find any concrete data on how long its initial run was), at the theater. If we had all the data, I would not be surprised that that gap only grew to being 10%-12%down. The only reason it grew to 32% is because ANH had an extra ~6 months at the box office.
So, you guys can continue to have your blinders on and believe there is no backlash and only the calendar (lol) caused the movie to be this far off, but I choose to live in the real world. Also, the foreign markets don't care about SW? Bwahahaha. That's a riot, man. You here all week?
Last edited by thismeintiel - on 01 January 2018