Well, this ought to send a message to EA, although I don't think it will translate into reduced sales. Star Wars is too big of a franchise to lose money for this. I'm more interested in that campagin that's trying to bring soccer moms and other similar groups to call out Disney for allowing EA to use its IP like this. After all, Disney cares about its reputation way more than EA.

Means absolutely nothing without purchase verification.

Here's what you just said:

Well, this ought to send a message to EA, although I don't think it will send a message to EA

Well, they are in full damage controll now, so we have to assume the message has been received. But if the sales are still there after this, they are just going to ignore it.

It's made that way with the intent to get people to pay more money for them.

We were drunk and now choose to live as a gay company.

Except what we call their current "damage control" won't actually be damage control if they still see the level of sales they were forecasting to begin with. The only message companies receive is "am I leaving money on the table?" If the answer is no, then they ultimately have no reason to care, or to change their practices moving forward, because they're seeing that what they're doing is working just as they intended, even if some people get pissy about it.

As a "user score", it means nothing.  It tells me nothing.  Reviews by people who haven't played the game are useless to me.  It's like picking through all the 10s and 1s on Metacritic while trying to find something worth reading.

I think it's a combined issue of rabbid Star wars fanboys and Ea hatred.  And angry Xbox users.

Glad.
Hope it's a commercial failure.