This is for anyone who ever takes the time and money to develop and game and wishing to completly f*ck any chances of it being remotely succesful (aka profitable)

Step # 1 - Promise Weekly Videos in Press release and not deliver
http://www.marketwire.com/mw/release.do?id=825741&sourceType=

Step # 2 - Announce a Website, setup url, but don't actually show anything
http://www.alaskanstorm.com/

Step # 3 - Don't promote this game on any media outlets...

Step # 4 - Avoid and ignore all messages on forums..
http://www.greenwavegames.com/forums/

That game will phaill.

Never heard of this game.  Shows they're doing a good job at not promoting it.

Please, a bad game launch is making a game about fishing in alaskan waters. Everything after that is just icing on the cake.

hahahah ICEing... on the cake.... hahahaha... (I'm sorry >

Here's something to add to the OP:s four steps of failure:

Step #5 - If you actually manage to get the attention of the gaming public, cripple the games chances completely by overpricing it beyond all belief, and then rub it in by spitting in the gamers faces.

http://www.xbox360fanboy.com/2008/04/09/harmonix-defends-euro-rock-band-pricing/

Not necessarily related to the game in the OP, but probably is in line with the topic headline. And I had to get that off my chest somehow.

OMG gebx you've been paying a lot of attention to this game. You planning on buying it? Well that's one sold at least.

Well not anymore.. this boat sank before it even left the docks...  :(

 The were on Jay leno and they were promoting the game. :)  What's the price, i really like the show.

I dont know why, but i thought for a second you were talking about Sadness