Here's something to add to the OP:s four steps of failure:
Step #5 - If you actually manage to get the attention of the gaming public, cripple the games chances completely by overpricing it beyond all belief, and then rub it in by spitting in the gamers faces.
http://www.xbox360fanboy.com/2008/04/09/harmonix-defends-euro-rock-band-pricing/
Not necessarily related to the game in the OP, but probably is in line with the topic headline. And I had to get that off my chest somehow.
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