So they are still battling to be kings of the livingroom then? I think that's a pretty outdated strategy. PS3 fell on hard times by trying to be kings of the livingroom via forceing Blu-Ray on everybody. Ten years later and MS can't see with 20/20 hindsight? MS has already said that they don't care about console sales as much as they care how many people are using their products (whether it be a Windows PC, or an Xbox console), on a monthly basis. So if all XB1 users suddenly stopped playing on Xbox, and moved to PC MS wouldn't really care. I am open to the idea of XBlive sales making them care about their console, but I'd need to see the XBlive financials (and they don't put that information out anymore). Plus, if they really cared about XBlive users, they would have come out and said "We care about the number of XBlive users", and not "We care about how many people are using our devices on a monthly basis". This is really telling because not caring about XBlive users, or console sales is very close to just flat out not caring about their console at all. Why keep Xbox around then? So they can keep getting users that prefer having a console over a PC? Sony will just outcompete them in that arena. But maybe that's your entire point. Like you said above, Xbox is analogous to every other failed multimedia project that MS has launched. 

That won't happen in at least 10 coming years. That's why MS won't leave console market after this gen.

they got one more in them. I kinda hope they keep this whole PC thing they're doing going, thats what they've should have been doing from the very start.

Microsoft needs to go into flossing. Everyone flosses, right? It's a sure win like investing in toilet paper.

LOL, this!    And they could invent a multi-purpose toilet paper that after use reacts with shit and becomes floss.   

Anyhow, with the old Lardmer's bully strategy, XBOne could be considered a failure (and actually most mistakes in the XBOne initial strategy were just due to old Lardmer era management), but with current Nadella's creeping strategy, being profitable and keeping MS business as widespread, diversified and ubiquitous as possible is already enough, and he can even use markets where MS isn't first to divert worries about MS monopolistic cravings.

I think they will go for another round, but if it flops they will probably stop. They have already been moving everything to the PC and are basically just selling hardware for the couch crowd.

If their hardware sales drop so low they aren't worth the R&D, then they will probably just focus on the PC again. But yeah... i don't predict things getting any better for them unless they make changes.