When Sony changed ship with PS3 people started to love them quite a lot and sales picked up.
When Microsoft changed ship with Xbox one, and yes they certainly did, people continued the hate and don't seem to care.

I guess the negativity is just a constant spiral and nothing they do this generation can save the bad image. I hope they will be able to recover even the Wii-U and PS3 seemed to be viewed as much better then the XBox One is. Doesn't really matter for me personally since I don't mind buying every console and I actually play most on PC anyway, which will always be the best and doesn't get a lot of hate since there is no main company behind it.

But I do think people need to give credit where it is deserved and if you just read this topic from page 1 to 3 it seems like people don't just hate Xbox but wish it did a lot worse then it already did, there is no reason for that. We are all gamers and harware selling well is the main reason we all get better games it doesn't matter if its a videocard in a pc or a console we don't prefer, everything needs to sell to grow our business.