So with costs ranging between 50 and 100 percent more per item, BRD is still only pulling in 15 percent of total revenue on a good week.

I feel that BRD may be becoming the reel-to-reel of this generation -- something accepted by the uber high end, but not something that everyone has or wants.

(I realize that is a bit of hyperbole, but it does not appear that DVDs are going anywhere anytime soon).

Mike from Morgantown

I also wonder how dual-format sales (by the Blu-Ray, get the DVD included) count.

that's the point. Blu-Ray is just an evolution of DVD so the CE companies and movie companies can make an upgraded DVD format to use with the new HD TV BROADCAST standard that just released in the US.

now people need a converter box just to view standard TV. because of the digital standard. and that very same digital standard has a base higher resolution than standard DEF. TV broadcast. the extension that was issued for quite a number of american's that still used Analog signal TV's, now all TV's are Digital and most are LCD with a much higher resolution. 

That higher resolution with that being 720p being the most common was a way for the companies to make more money.

those very same companies know that the DVD profit's were declining due to many factor's piracy, and with HD Disc's being more expensive to Pirate it mean's more Profit for them , while being less an less likely being pirated.

the companies know DVD is not going anywhere there is too much invested for the past 15 year's for it to go away like that , Blu-Ray was designed as an extension like HD DVD was to extend DVD's life toward less Piracy and more toward better profit's for them. Charging twice for the same movie has alway's been very popular with the companies, it's just now not only do they get more profit per disc, but also as little advancement needed into the format right from the start in order to make some consumer's happy with the upgrade.

yes Blu-Ray is an upgrade, but for some people it's not enough of an upgrade right now.

consumer's know that , but so does the Industry that's why the entire industry is in support of Blu-Ray there is more money to be made, and it will extend DVD's Life which also help's make the Blu-Ray upgrade that much of "its not a matter of IF, its only a matter of when"

as long as they are making more profit by selling both DVD and Blu-ray the companies are going to keep doing it with 15% its a no brainer for them.

the blank media blu-ray sales have also increased by quite a bit since it's launch also, so the companies are not just selling Movies , but software and blank blu-ray media.

What do costs have to do with revenue? If BD has 10% of industry revenue, then it has 10% of industry revenue. Just like when DVD came out it had 8% of VHS revenue.  The fact the DVD's were expensive to make back then isn't relevant to revenue. Besides, DVD's were far too expensive and you needed an S-Video or component input TV to see the difference and you can't record with a DVD.  Al those things meant that there was no way VHS was going away anytime soon.

If you want to estimate profits(revnue-costs) then you need to explain where you got the "100% higher cost" idea from...

This is classic marketing.

Revenues are always going to make an expensive product look good next to its cheaper counterpart.

The fact this is a dollar for dollar POS comparison should be made clear on the chart.

Its the most favorable comparison to make for BLu Ray

I call foul. The chart is a marketing gimmick.

How is this a marketing gimmick? Its not like the BDA puts these charts out there. Its the same company that did the DVD vs VHS years ago. Not to mention that with the prices of Blu-ray discs dropping rapidly and becoming as cheap as their DVD counterparts in some cases it almost a straight up comparison as far as actual units sold go.


Again, just because blu-ray is apart of HVD does not mean blu-ray is a holographic type optical media. Stop saying it is, that is wrong.

@ mike

Dual format sales count as Blu-ray sales only since its considered a bonus feature of buying the Blu-ray version. Basicallly like how alot of them also get a digital version as well

It would have shown a bit of sensibility on ur part if u had shown some hard figures that what is the percentage profit is in these revenue for DVD vs Blu Ray.. I am also very interested in knowing it...

With 42% revenue on new action films coming from Blu Ray in the latest week, i m sure the Hollywood companies are more interested where they can earn larger chunk of profit...

I m sure Blu Ray is expensive to make but so is every new technology and that is reason companies charge a premium for it from the early adopters but over time this vanishes n then the prices go down n the technology becomes mainstream. I havent seen a different cycle so far in any industry. I see Blu ray following the same pattern.

I have seen people rather teacher who denounce CD n DVD on computer n they still have usable floppies n they have conspiracy theories n doom prediction for lot of things. I m hoping u r not one of them.

@joeorc

In order for a disc to be classified a holographic type optical drive there needs to be a holographic data layer in the disc. There is no such thing in a blu-ray disc, all there is are 1 or 2, maybe even 4, 8 or 16 soon enough, metallic layers in them. That is were the information is stored, unlike holographic media which has one metallic layer for positioning and a holographic data layer for information storage.

@ Noobie

exactly, i swear some people are just out to see everything they dont like to fail at anything they set out to do

Noobie in relation to your first statement.

I acknowledge BLu Rays position I am just anti the constant bleating and mis represenatation by any source.

Fact is, producing a graph without proper reference is poor at best, suspicious at worst.

It grinds my gears. It would as much if it was two cars being compared unfairly, as it does when its Blu Ray and DVD.

I agree totally on your second and third paragraph I just dont understand why you bring it up as both fail to address my concerns in any way.

I honestly don't understand your last paragraph. Could you elaborate ?