Blu-rays sale percentage tracking

[jkimball]

mike_intellivision said:

Vetteman94 said:

Cypher1980 said:
I appreciate the charts but has anyone actually managed to find out exactly what the data criteria is.

Call me old fashioned but my classical education taught me to list all relevant sources underneath the pertinent chart. Otherwise ignore the chart as unreliable.

This chart looks a bit like a classic marketing blindside.

I'll believe the numbers when I know exactly what the numbers mean.

Total revenue for each group.   Blu-ray numbers are total Blu-ray revenue for that week, DVD numbers are total DVD revenue for that week,  and Total Packaged Media is the 2 combined. 

So no marketing blindside or BS, this is the money that these 2 formats are bringing in on a weekly basis.  

So with costs ranging between 50 and 100 percent more per item, BRD is still only pulling in 15 percent of total revenue on a good week.

I feel that BRD may be becoming the reel-to-reel of this generation -- something accepted by the uber high end, but not something that everyone has or wants.

(I realize that is a bit of hyperbole, but it does not appear that DVDs are going anywhere anytime soon).

 

Mike from Morgantown

I also wonder how dual-format sales (by the Blu-Ray, get the DVD included) count.

What do costs have to do with revenue? If BD has 10% of industry revenue, then it has 10% of industry revenue. Just like when DVD came out it had 8% of VHS revenue.  The fact the DVD's were expensive to make back then isn't relevant to revenue. Besides, DVD's were far too expensive and you needed an S-Video or component input TV to see the difference and you can't record with a DVD.  Al those things meant that there was no way VHS was going away anytime soon.

If you want to estimate profits(revnue-costs) then you need to explain where you got the "100% higher cost" idea from...