That's too high but that's the price that we all knew it would be.

Well I guess the leak was right...

DAO as others have said.

The crazy thing is Sony could sell the Pro for $200 less but after them not announcing a competitive price I think they'll only cut the Pro to $349 now. $299 is overkill and they can save that till next year.

Thats how microsoft says "timed exclusive".

All those "console launch exclusives" are heading for PS4 or Switch at some point.

Just means MS has a few months or so of exclusivity atleast with them.

$499 USD ($599 CAD) is a good price for the hardware, but its still a touch too high for the console space, and way to high in comparison to the Pro. No way PS lowers the $399 price of Pro now.
When Phil mentioned some 4k game upgrades would be free at no cost, it was a bit of a tense moment, and right then I knew that they had kept the price till the end for the same reason. Make sure everyone see's what your offering first, then give them the bad news hoping you already have them hooked.
If MS is lucky they will end up with the same 1:5 attach rate that the Pro has. If they are really lucky, they will steal some PS players that want more performance, or XB PS4 gamers that may decide to switch back now.
They showed that they are definitely putting more effort into the games focus than they were before, but unless there is some bigger/clincher news between now and launch, I don't see XB1X pushing many units.

That brings up an interesting point, but it's not necessarily a great thing for Xbox.

PS4P is enough to run games at upscaled 4K @ 30FPS outside of special situations like racing games and other lightweight stuff.

X1X is enough to run at native 4K @ 30FPS outside of the same special situations.

However, X1X as well as PS4P are hobbled by fairly awful Jaguar CPUs, which will continue the heavy low-FPS in major stuff like Destiny, Wildlands, Shadow of War, almost certainly RDR2, etc.

So the 'power' gamers would be more likely to just go to PC and play at 60FPS+ right?

In that way, a hypothetical $599 X1X that used a Ryzen CPU but otherwise identical, good enough for 4K/60 in basically everything, might have actually been a better move. A slightly better 4K vs. upscaled 4K box is not a real game-changer. At all. When the flood of 4K/30 stuff keeps piling in, it doesn't seem all thaht exciting in the big picture. I'd rather have 1080/60 to be honest if given the choice, but that's not an option because of CPU limitations in many major titles. Small scale FPS and racing along with indies seem to dominate the 60fps spectrum on PS/XB :/

Considering how advanced the hardware seems to be the price is quite good.

For tecnology alone it is a far better deal than the Nintendo Switch.

It is now up to Microsoft to market the hell out it, not only with new games but old ones at 4k. better FPS and loading time.

499 dollars are a joke. And no "xbox one exclusive-game" looks like Horizon Zero Dawn, Uncharted 4 or the new God of War on the microsoft-press conferenz. So..why .. 4k and a new xbox-upgrade? It makes no sense. Microsoft might just want to make a lot of money, i think. 499 dollars ... really ?!

i vote for "tooo high".

I guess being able to afford this, makes me somewhat rich. 😀

Day 1 for me. 4k at $499 plus 3 consoles in one due to BC. Decent buy.