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Forums - Nintendo Discussion - WSJ: Nintendo to Double Production of Switch Console

StarDoor on 20 April 2017
Ka-pi96 said:
StarDoor said:

If the Wii had launched in March 2007, it still would have sold over 16 million in that single year. Probably more than what it sold in reality, because launch sales are strong regardless of season. Anyways, this thread is about the fiscal year, which ends in March 2018, making this even more doable.

Yet it didn't sell over 16 million in the year from it's November launch date?

No, because that doesn't include its 2007 holiday. My scenario would include launch sales + first holiday. Just look at the first year for the 3DS: 13 million units, despite having a disgustingly terrible launch lineup and barely selling for the first six months.



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StarDoor on 20 April 2017
Ka-pi96 said:
StarDoor said:

No, because that doesn't include its 2007 holiday. My scenario would include launch sales + first holiday. Just look at the first year for the 3DS: 13 million units, despite having a disgustingly terrible launch lineup and barely selling for the first six months.

But it would include it's 2006 holiday and half of it's 2007 holiday. So the same amount of holiday days regardless.

Launch holidays don't reflect a console's actual selling power.



Jranation on 20 April 2017
Yerm said:
just imagine that though. if in 1 year the Switch could actually sell 16 million units when the Wii U in its lifetime sold 13 million

That will shut up a lot of people xD 



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Pavolink on 20 April 2017
Ka-pi96 said:
StarDoor said:

If the Wii had launched in March 2007, it still would have sold over 16 million in that single year. Probably more than what it sold in reality, because launch sales are strong regardless of season. Anyways, this thread is about the fiscal year, which ends in March 2018, making this even more doable.

Yet it didn't sell over 16 million in the year from it's November launch date?

It was out of stock. Not because a lack of demand.



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Platina on 20 April 2017

Old news so nothing new here :p



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wolflink on 21 April 2017

Nintendo has been testing the lack of stock startegy. "Artificial Demand"

They started with amiibos and get those out of control to the point that outside US is almost impossible to get the full collection, and now amiibos are pointless.

The nes mini was another experiment but it generated negativity and a lot of rant over the world because the scalpers get all the stock. Those Nes minis does not leave the stores, the empolyes are buying and reselling it, fuck you nintendo, create a decent online store for all the world.

Statisticly switch has the "trend curve" right now.
If nintendo fails again in the software department this switch thing will sell just a little more than wiiu.



StarDoor on 21 April 2017
wolflink said:
Nintendo has been testing the lack of stock startegy. "Artificial Demand"

They started with amiibos and get those out of control to the point that outside US is almost impossible to get the full collection, and now amiibos are pointless.

The nes mini was another experiment but it generated negativity and a lot of rant over the world because the scalpers get all the stock. Those Nes minis does not leave the stores, the empolyes are buying and reselling it, fuck you nintendo, create a decent online store for all the world.

Statisticly switch has the "trend curve" right now.
If nintendo fails again in the software department this switch thing will sell just a little more than wiiu.

Are you saying that Nintendo purposefully under-shipped the Switch? Because this is Nintendo's best launch ever. Were they supposed to expect that, and ship even more than what they already did?



wolflink on 21 April 2017
StarDoor said:
wolflink said:
Nintendo has been testing the lack of stock startegy. "Artificial Demand"

They started with amiibos and get those out of control to the point that outside US is almost impossible to get the full collection, and now amiibos are pointless.

The nes mini was another experiment but it generated negativity and a lot of rant over the world because the scalpers get all the stock. Those Nes minis does not leave the stores, the empolyes are buying and reselling it, fuck you nintendo, create a decent online store for all the world.

Statisticly switch has the "trend curve" right now.
If nintendo fails again in the software department this switch thing will sell just a little more than wiiu.

Are you saying that Nintendo purposefully under-shipped the Switch? Because this is Nintendo's best launch ever. Were they supposed to expect that, and ship even more than what they already did?

Yes. 

I even gived to you evidence  with amiibos and nes mini.

Nintendo is trying to become a premium brand.  Not like ferrari, but some kind of BMW.

Thats the reasoning and one of the objetives behind the management of stock.

 

 

They could have sended more units to retail, but with that price, there would be 2.5 million units on the shelves right now, reducing the atractiveness factor.

 

And here comes the new boost called Mario Kart 8, it is time to send another 4 Millions.   Software deigned to sell hardware.

Guess what, then it will come Splatoon2 . Another 3 Millions.

Switch stock distribution:

Zelda   5 Million                                March to June

MK8 5 Million                                  May to August

Splatoon2 5 Million                        July to September

 

Now September is known for be the flagship of the Holiday season, E3 will answer some questions.



zorg1000 on 21 April 2017
wolflink said:
StarDoor said:

Are you saying that Nintendo purposefully under-shipped the Switch? Because this is Nintendo's best launch ever. Were they supposed to expect that, and ship even more than what they already did?

Yes. 

I even gived to you evidence  with amiibos and nes mini.

Nintendo is trying to become a premium brand.  Not like ferrari, but some kind of BMW.

Thats the reasoning and one of the objetives behind the management of stock.

 

 

They could have sended more units to retail, but with that price, there would be 2.5 million units on the shelves right now, reducing the atractiveness factor.

 

And here comes the new boost called Mario Kart 8, it is time to send another 4 Millions.   Software deigned to sell hardware.

Guess what, then it will come Splatoon2 . Another 3 Millions.

Switch stock distribution:

Zelda   5 Million                                March to June

MK8 5 Million                                  May to August

Splatoon2 5 Million                        July to September

 

Now September is known for be the flagship of the Holiday season, E3 will answer some questions.

The thing about these "artificial scarcity" products are they are all things that exceeded expectations.

NFC toy games like Skylanders & Disney Infinity were popular at the time but without being required and being exclusive to a small userbase, it was unknown if Amiibo would take off as well.

Cheap, classic systems like NES Mini have been out for years, there has been Sega & Atari versions and neither were highly demanded products. There was little reason to expect NES Mini to be such a hit item.

3DS & Wii U each shipped over 3 million in the launch month and both had poor sell through. Going with a more modest shipment made sense to prevent overshipping again.



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Miyamotoo on 21 April 2017
shenlong213 said:

Nintendo plans to double the production of its Switch console this year due to high demand from consumers, according to a report in the Wall Street Journal.

The company will increase production of new gaming console, which went on sale March 3, from 8 million to 16 million by March of 2018, said the report.

While sales figures haven't been released, that production figure appears to be on track to match Nintendo's record breaking sales of the Wii system, which has sold more than 100 million units.

Nintendo has a lot riding on the success of the Switch, as the company's last console — the Wii U — was not the smash success that was hoped.

 

Via  | Source

This is over month old news and we already had thread for this news last month.

http://gamrconnect.vgchartz.com/thread.php?id=226894&page=1