I think that the lobbying system for reviews needs to end. No bribes, no freebies, no extra incentive to review a game. The incentive should be your own paycheck, or your passion for games, or the fact that you get paid to play games for a living. Software should be critiqued based on its own merits, not how deep the pockets of the publisher/developer run. I also agree with Veknoid about honesty - giving a title like CoD a 9/10 simply because you expect other reviewers to do the same and don't want to be the odd one out, or you just assume a game will sell well and are reviewing a game with a bias towards its popularity is part of what's holding this industry back.
I also wish that games weren't scored negatively for breaking the mold on popular genres, or for instance, using an alternative/unusual control scheme. This serves as nothing more than to encourage smaller studios to copy/paste what should be a product of personality.








