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Forums - Sony - No $199 Price Drop for PS4 because...

drkohler said:
AsGryffynn said:

..And I am sure the production costs in bulk for the Xbox One S allow for a $199 price tag...

Please explain to me, in detail, why iSupply (we are not even talking production costs, we are talking manufacturing costs) estimated manufacturing costs at around $310 in its detailed teardown of the XBox Slim. I'm really curious to see why you think MS can make a profit selling the product at $199.

Estimates aren't exact and it will likely be cheaper to produce a year from now.

I don't think MS and Sony are opposed to taking some losses on hardware. Some losses could be a fraction of what they lost on 360 (RROD) and PS3 (The Cell and Bluray) hardware.



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Mr Puggsly said:
drkohler said:

Please explain to me, in detail, why iSupply (we are not even talking production costs, we are talking manufacturing costs) estimated manufacturing costs at around $310 in its detailed teardown of the XBox Slim. I'm really curious to see why you think MS can make a profit selling the product at $199.

Estimates aren't exact and it will likely be cheaper to produce a year from now.

I don't think MS and Sony are opposed to taking some losses on hardware.

Of course estimates are not exact. I am reasonably experienced in the mass manufacturing industry to estimate manufacturing costs of consoles within probably 10-15% accuracy (I get lower values than iSupply, but whatever).

The ever so popular argument "it will likely be cheaper in a year" is completely false. It is true for an initial production run compared to later "routine" production runs. For example, manufacuring PS3s and X360s now is _considerably_ more expensive than it was 2-3 years ago. This is a simply law of numbers (and increasing labour costs everywhere, even and particularly in China).

As to who is opposed to losing money or not (and at $199, we are not talking about "some" losses, those are massive losses on a per unit base) is anyones guess. Sony obviously is less willing than MS, as the price of the PS4 in Europe has - after some short promotions - regularly been jacked up to full MSRP during the entire year while X1s were cheap all through the year. You will see it in the quarterly fiscal reports. My guesss is, as last year, record sales but profits will be considerably down (I think Sony even reported a small loss, not sure tho).



thismeintiel said:
Man, I remember someone created a thread at the beginning of the gen saying that the PS4 and XBO would never drop below $299. Said something about how there were no more die shrinks left, so costs to manufacture wouldn't ever drop low enough to go below that price. Some agreed, others argued. How wrong that poster was.

Sounds like someone I would argue with.

****

I full expect Sony and Microsoft to go *lower* than last generation in terms of price, the Scorpio and Playstation 4 Pro should help increase the average selling price anyway and counter balance it.

Just recently though we had the Xbox One S at $250 AUD. Where-as a new 4Gb Xbox 360 was sold for $180 AUD at the same place, so we are getting there!




www.youtube.com/@Pemalite

Considering the week after black Friday saw a small increase in software sold on VGchartz. I think its rather simple Sony doesn't have too do that to meet their target.



Please excuse my (probally) poor grammar

derpysquirtle64 said:

Maybe it is possible but it's not gonna happen anytime soon. PS4 needs cooling system for its chip. And selling TVs with cooling system is not a good idea. I agree that it will be a good idea to get rid of Android but maybe they should just port PS4 OS to ARM chips used in their TVs instead. Bundle TVs with dualshock and have PS Now app for gaming. That's something they can really do right now with current technologies. I'm really surprised that they haven't done this by now despite all the rumors at the beginning of this gen that Sony wants to go in a cloud gaming direction. But we all see that PS4 is a beast so maybe there is no need to push cloud gaming right now

Yeah, it would definitly not be possible to do until 2019 when the PS4 chipset goes to 7nm. Porting the PS4 OS to ARM would be interesting though. I always liked the idea of keeping the entire Sony line based around a single chipset to make development easier, but perhapps it would be good to have there OS on both X86 and ARM just to be flexable. 

At any rate, it is extreamly important for Sony to get all of their devices running on their own OS. Android is a good place holder, but you can't rely on someone elses OS forever. They already lost billions on Vaio riding the Windows train, and they have lost billions on Android. They have to set themselves apart, and make their products creat long term profit.



Stop hate, let others live the life they were given. Everyone has their problems, and no one should have to feel ashamed for the way they were born. Be proud of who you are, encourage others to be proud of themselves. Learn, research, absorb everything around you. Nothing is meaningless, a purpose is placed on everything no matter how you perceive it. Discover how to love, and share that love with everything that you encounter. Help make existence a beautiful thing.

Kevyn B Grams
10/03/2010 

KBG29 on PSN&XBL

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Patcher and his resilience in making things go awry



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."

Maybe it will be $199 for Black Friday and the Holiday season, but no way $199 will become the official price before late 2018, it's currently $299.

twintail said:
$199 is a pretty obvious price point before the end of 2017.

How exactly is it obvious? The current MSRP is $299 so that would be a $100 price cut. The current $249 Uncharted 4 bundle is temporary.



poklane said:

Maybe it will be $199 for Black Friday and the Holiday season, but no way $199 will become the official price before late 2018, it's currently $299.

twintail said:
$199 is a pretty obvious price point before the end of 2017.

How exactly is it obvious? The current MSRP is $299 so that would be a $100 price cut. The current $249 Uncharted 4 bundle is temporary.

It is possible Sony could shift focus to the PS4 Pro later next year. They could lower the Slim to $199.99 as a stand alone only at E3, and Start bundling the Pro with games at the $399.99 price point going forward. 



Stop hate, let others live the life they were given. Everyone has their problems, and no one should have to feel ashamed for the way they were born. Be proud of who you are, encourage others to be proud of themselves. Learn, research, absorb everything around you. Nothing is meaningless, a purpose is placed on everything no matter how you perceive it. Discover how to love, and share that love with everything that you encounter. Help make existence a beautiful thing.

Kevyn B Grams
10/03/2010 

KBG29 on PSN&XBL

KBG29 said:
derpysquirtle64 said:

Maybe it is possible but it's not gonna happen anytime soon. PS4 needs cooling system for its chip. And selling TVs with cooling system is not a good idea. I agree that it will be a good idea to get rid of Android but maybe they should just port PS4 OS to ARM chips used in their TVs instead. Bundle TVs with dualshock and have PS Now app for gaming. That's something they can really do right now with current technologies. I'm really surprised that they haven't done this by now despite all the rumors at the beginning of this gen that Sony wants to go in a cloud gaming direction. But we all see that PS4 is a beast so maybe there is no need to push cloud gaming right now

Yeah, it would definitly not be possible to do until 2019 when the PS4 chipset goes to 7nm. Porting the PS4 OS to ARM would be interesting though. I always liked the idea of keeping the entire Sony line based around a single chipset to make development easier, but perhapps it would be good to have there OS on both X86 and ARM just to be flexable. 

At any rate, it is extreamly important for Sony to get all of their devices running on their own OS. Android is a good place holder, but you can't rely on someone elses OS forever. They already lost billions on Vaio riding the Windows train, and they have lost billions on Android. They have to set themselves apart, and make their products creat long term profit.

I don't think they lost something on Android because it is a free OS so they don't need to pay anything for it. That's why they use it in their TVs and smartphones I think. 



 

derpysquirtle64 said:
KBG29 said:

Yeah, it would definitly not be possible to do until 2019 when the PS4 chipset goes to 7nm. Porting the PS4 OS to ARM would be interesting though. I always liked the idea of keeping the entire Sony line based around a single chipset to make development easier, but perhapps it would be good to have there OS on both X86 and ARM just to be flexable. 

At any rate, it is extreamly important for Sony to get all of their devices running on their own OS. Android is a good place holder, but you can't rely on someone elses OS forever. They already lost billions on Vaio riding the Windows train, and they have lost billions on Android. They have to set themselves apart, and make their products creat long term profit.

I don't think they lost something on Android because it is a free OS so they don't need to pay anything for it. That's why they use it in their TVs and smartphones I think. 

I was thinking the same. Android shouldn't be costing them anything (unless there are fees somehow associated with running the OS on a TV instead of, say, a mobile device) and Google is happy to get the Google Play Store on those devices. However, I've never bought a Sony TV since the 90s, so I'm not sure if they fork the Store out of their devices or not. A true "Playstation TV" would be a really great idea. It would require some better-than-usual Sony marketing to generate a proper level of interest.