By it being all anyone is talking about, it is like free advertising. The fire dies down, they reveal a little more. People talk and talk...rinse and repeat.

Don't expect any major info until 2017 as they themselves said. I want specs, but at least they confirmed March.

Judging from all the rumors and how some were true....... I think their secrecy failed

I wonder when Nintendo will learn their lesson.

They have a clear main objective with this trailer.

Show everyone in their target demographic of choice (young adults here) that the Switch plays all the traditional games they know and love, and it plays them anywhere, in very convenient ways.

It might do other cool things. It might actualy have a touch screen. A stylus. Gyro and motion controls. But that's not important right now. They want everyone to know that it can do all the things core players want.

They later, they can talk goofy shit. And not the other way around, where people thought all games for Wii had to be about jumping around flailing your arms, when really it also did completely ordinary games.

You mean it doesn't appear as if they have?

Yeah, when I saw all the gaming tablets with controls and Nintendo insisting that the NS was going to be new and innovative, it made me disregard the eurogamer rumor -- because what eurogamer said was neither new or interesting; it was a reverse Wii U.  It's like Nintendo just wanted a mulligan on the Wii U and essentially just decided to reverse and rebrand it.  I still think the NS will sell decently but man...total letdown for me.

I will give this to Nintendo; they've mastered the art of blue-balling.  Even when they tell you something, it's just enough to keep you pissed off that they didn't reveeal enough.

I dont think this will do any good. It will very likely do alot worse then last gen (3ds + wii u combined). I think 20m-30m is likely.

A huge part of 3ds owners are children in ages 8-12. I doubt they will be able to afford Switch (which will easily be 300-400).

Then we have the multi owners who bought a 3ds AND a wii u. Those will just buy one single system now.

Playstation and Sony are pushing 4k and VR (which might be the future of gaming, its really awesome) in 2017.

Most likely the next ipad will already be stronger in terms of performance then the switch. Most likely even the iphone 7 (best performang smartphone yet) is already stronger. The android / iOS market will adjust before the Switch will get a real success. If really dozens of millions are interested in the concept, be sure to have smililar controlls and most third party ports also available on android and iOS very soon. So the only benefit the Switch will have are the nintendo games. So we have our new Wii U. A system that offers nothing but nintendo games.

Yup.

Personal frustrations aside, the marketimg strategy makes perfect sense to me. Needs to be late enough to minimise competitor imitation and prolong a "first to market" period. Needs to be early enough not to compete with christmas marketing - which ramps up exponentially from November.

There are other considerations, such as not wanting to have a negative impact on other nintendo sales (and to a lesser extent, wanting a negative impact on competitor product sales), but i won't go into detail.

FYI stocks go up and down constantly, nintendos stocks rocketed following their announcement of an impending announcement. It would have been a genuine shock if it hadn't gone back down after the trailer was released.