Can you explain Nintendo's announcement/reveal strategy?

[ManUtdFan]

Ka-pi96 said:

It`s a really shitty strategy.

Sure, Nintendo fans may be pissed about the waits, but then happy after stuff is revealed, but they were going to be happy anyway.

For everyone else, ya know, the people they need to get on board to make the Shift do better than the Wii U, they`re just losing interest in all things Nintendo.

Yup.