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Forums - Nintendo - Predict NX marketing strategy

 

The NX Marketing Strategy will be

Good 3 14.29%
 
Bad 4 19.05%
 
Incredible 4 19.05%
 
Doom 1 4.76%
 
Surprising 3 14.29%
 
Delayed 1 4.76%
 
Heres Yoshi riding a horse 5 23.81%
 
Total:21

Sure we all want to see the NX, but how will it be marketed in the months leading up to it's release?

Here's what I expect. These aren't leaks or even rumors - just what makes sense to me. What do you think? 

+Figure a 40 min+ Direct for the reveal. Reggie and Bill handling the reveal.

+NX reveal gets dated by the time the investor meeting

+The NX will be pre-orderable - but in very, very limited quantities at a small number of retailers -- by Black Friday this year.

+From reveal through first month or two into launch,  every 4-5 weeks, we'll get Treehouse streams of NX games and features of the NX console. 

+Major Youtubers/streamers and very select gaming journalists make guest appearances on the Treehouse streams to play the NX. 

+There won't be an event for the general gaming press to get hands on with the NX until February. This will coincide with a final pre NX launch direct.

+Final pre-launch direct NX features 3rd parties talking about the hardware and their upcoming releases on NX - similar to what you saw with the Scorpio

+There will be at least 2 ads for the NX during the Super Bowl. One focusing on Zelda and another just generally about the NX launch. Ads will repeat a week before NX launch.

+Some NX marketing materials (e.g. a flyer) will be packaged into NES Classic edition + anything else Nintendo ships past late November

+Major focus on carts and the advantages thereof (less download + installation time)

+Bonus - We'll learn more about the Xbox Scorpio before *any* of this happens.

Update/added prediction

+In February, Nintendo will partner with major retailers for in-store NX demo events following the final pre-launch direct. Similar to what they did with Best Buy for Super Mario Maker/Super Smash Bros - but on a much wider scale. The demo events will focus largely on Zelda - but also promote several other major launch titles, including 3rd party games



I predict NX launches in 2017 - not 2016

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We'll start seeing more and more hints of the device in their social media, which will hype even more the rumours. Then, they'll announce a Direct. It will be a regular Direct, but on it they will tell us a date in which they'll unveil "the next new thing from Nintendo". Naturally, the internet explodes with anticipation. During this time, they will give to the biggest gaming press sites a copy of the device, but they'll be unable to show the thing until the day Nintendo does so. Then, they will show the NX, both in a Direct and a live event. The Direct for the regular public, the live event for the press and for possible devs. Then we'll be able to see the thing on the next big gaming event before release, showing the NX lineup. Big ads on everything they can get their hands on, their mobile games will send notifications of the device's existence.



You know it deserves the GOTY.

Come join The 2018 Obscure Game Monthly Review Thread.

Seems like about the best we can hope for. Would like a bit longer in the reveal, and have a pretty strong showing with third party there, with another direct catered entirely to third parties at a later time, due to not needing the questioning of third parties games on NX from the get go, but a solid strategy overall. Still think it borders on the to little time to properly show and discuss the NX, but whatever.