BasilZero said:
Jumpin said:
I felt like the biggest feeling of decline in WWE happened roughly around the period of the ratings decline. Wrestlenomics did a nice graph of the 52 week average, and it shows the viewership peaks for the core demographic peaking right at the turn of the year December 2000 and January 2001; then falling off a cliff starting at the top of May 2001 with staggering decline until the end of 2004. Total Viewership decline began earlier, back in mid-September 2000, and fell off the a cliff in December 2000, although, that cliff ended in mid-2003, and decline slowed down after that. https://wrestlenomics.com/tv-ratings/2025/entire-history-of-wwf-wwe-monday-night-raw-ratings-1993-2024/
For me, I was a big fan of WWE through the Attitude era, and I do feel that 2000 was the most memorable year with 2001 being the next most memorable, but the stuff following what I thought was the greatest moment of the year, Jericho capturing both titles from The Rock and Austin, I found considerably less memorable. Some stuff sticks out: Dust/Booker, Brock Lesnar, Stacey Keibler & Test, Evolution, Benoit and Eddie's title reigns, and Christian's (Sorry, I mean Jericho's) ass cream. Whereas I found like every feud and character to be fairly memorable from sometime in 1999 until late 2001 to be memorable. I liked the Alliance stuff more than most, but (like just about everyone), I thought it wasn't as good as the stuff before it - missing Triple H and The Rock (until the end) hurt. |
Yeah, that was the beginning of when they went PG - even though the ratings went down, the sponsorships and partnerships they made in those years, made up for the loss in ratings. Even now they are securing themselves into partnerships (like TNA, Saudia Arabia, etc). Its the way to go if profits is what their looking for more than ratings. Though I would say ratings dont mean much now since they are going full streaming now. |
They signed a 10 year deal for 5 billion US dollars. Where I live, that includes all WWE content with complete libraries of RAW, Smackdown, and NXT going back 3 years for the three shows along with a trickle of other episodes from before, along with every series based PPV WWE put on dating back to Wrestlemania. I'm assuming they will want to do very well in the coming years because there are more deals to be signed with Netflix, and that might include full libraries of RAW, Smackdown, Sunday Night Heat, Velocity, Metal, ECW, and other defunct programs, along with RAW/Smackdown/NXT in other locations. I'm also wondering if Netflix has interest in the OVW library given they did a docuseries (an excellent one) based on OVW in 2023 which takes place during the Al Snow era. The biggest part of potential deals will probably be NXT and Smackdown in the US.
The way they measure viewers on RAW is a bit strange, but I suppose it equals the average length of cable viewers - but there's an issue when it comes to streaming. They more or less divide the total hours by total hours of show. I think the problem with that is WWE is not like other shows, that is, many people will skip the midcard and focus on the main storylines (Cena, Punk, Gunther, Judgment Day, and the extended Bloodline stuff), and its much easier on Netflix to skip right over content, whereas most American homes couldn't do that unless they recorded it. Personally, I don't watch RAW/Smackdown shows all at once 80-90% of the time - for example, I'm still on RAW. NXT on the other hand... But I imagine other people have different viewing habits as well.