| Jumpin said: I felt like the biggest feeling of decline in WWE happened roughly around the period of the ratings decline. Wrestlenomics did a nice graph of the 52 week average, and it shows the viewership peaks for the core demographic peaking right at the turn of the year December 2000 and January 2001; then falling off a cliff starting at the top of May 2001 with staggering decline until the end of 2004. Total Viewership decline began earlier, back in mid-September 2000, and fell off the a cliff in December 2000, although, that cliff ended in mid-2003, and decline slowed down after that. |
Yeah, that was the beginning of when they went PG - even though the ratings went down, the sponsorships and partnerships they made in those years, made up for the loss in ratings.
Even now they are securing themselves into partnerships (like TNA, Saudia Arabia, etc).
Its the way to go if profits is what their looking for more than ratings. Though I would say ratings dont mean much now since they are going full streaming now.








