Well this whole thing is blown over proportion really it's just dumb.

Microsoft literally just make 2 tweets promoting their system, which didn't even mention the PS4 at all,  and everyone jumps on it's some big deal because Andrew House said something dumb and hypocritical about it. I have no idea how you think this is Microsoft somehow not being civil. 

I'm just pointing out the unfairness and bias Microsoft seems to always get now this generation. Microsoft makes a few tweets for their console to advertise it, which every company does, and somehow still is the bad guy to some people. 

Its means Bad Mouthing. Such as taking shots at companies and etc. And they said more than just list the features.

http://www.playstationlifestyle.net/2016/09/07/ps4-pro-vs-xbox-one-official-xbox-twitter-pokes-fun-at-ps4-pro/

There was more than that but you can Google the rest if you really want to get into everything. And of course, its not just about the tweets but also about the other interviews about the power and etc.

That's why I don't put a lot of stock in it, and I recommend others avoid doing so as well. Microsoft took a shot, Sony countered. The effectiveness of that counter varies based on your personal brand loyalty, but both executives only stated true facts. 

nothing MSFT said or did was uncivil-   compared to most rival business s Sony Playstation and MSFT XBOX are pretty respectful of each other-  when and if they make a little jab at each other it is nothing "below the waste"  or uncivil-  It is nothing execs of either company are going to  loose sleep over unless it highlights potential shortcomings of their own product-  which is a good thing-  competition is good- 

Oh sorry I had edited my post to better suit what I was trying to say while you were responding to it before the edit happened. 

But yeah this will only really matter to console warriors but I still don't see how you think this is Microsoft  "taking a shot" at Sony, they're a business it's not like they said "The PS4 Pro is $100 more and can't play 4K UHD Blu-Ray, buy our system instead" or anything they just saw the timing and it was good for advertising the strengts their system has. 

thans for letting me know what BMing means-

I clicked on the article-  Even it call the tweets/commentary from MSFT "little jabs"    XBOX saying their newset product has abc features and is available now after the Sony presentation is hardly Bad Mouthing-     

Well, if Sony are to come back and say "We don't need an HDMI in because our console had TV built into it", would you assume it's aimed at nothing? 

There are a few tweets from Xbox taking shots at Sony indirectly, just like the game sharing thing never mentioned Xbox One. It's implied. 

But like I said, they both got off their own shots, but all it will do is cause laughter or dissent (depending on which camp you're in). I prefer to either laugh or ignore, though. It's silly to let stuff like this get to you. 

Well, like I said, its not only the tweets.

But even if we look at the tweets, there are ways to say it a nice way and ways to say it that makes someone sound aggressive such as with the checkmarks and etc. Considering this article as well as threads on the internet about their tweets, what House said and other interviews MS did, I would call it BMing.

I agree with @bolded, at the end of the day it's not like any of the companies actually hate each other or anything. (At least I doubt it). Competition is always good for the industry because it leads to companies trying their best to offer better experiences than the other, therefore better for gamers of each one. 

I don't know why some people take stuff like this so seriously but usually it is just console fanboys, so oh well let them argue about that shit elsewhere. 

Oh they're arguing alright. I thought this was about the mod support tweet after the fallout 4 mess. Should not have looked:

Mod support ✅
Backward Compatibility ✅
Fastest, most reliable gaming network ✅ https://t.co/XS7pwdZWHB

— Xbox UK (@xboxuk) September 9, 2016