https://gamerant.com/division-update-14-details-world-level/

I read this article about how most of The Division players have moved on.  It got me thinking.  What's the big deal?  

The game sells millions,  Ubisoft make big profits,  the players stay really active for 3/4 months and then they move on.  

I don't get this obsession with a game having to remain active until the sequel comes out.  That only happens with games like GTA,  cod,  fifa etc.  

Unless the division had a shit load of monthly content for free they can't realistically expect people to stay.  

And I don't see the problem.  People like to move on and experience new games.  When I get the division I'll probably play it for 1/2 months and move on myself.  

Ubisoft and massive games want all the players back?  Then release the division 2. And you'll have them back for 3/4 months again.  

Well the issue with online games is big player base means selling them post release content. If there isn't a big player base post launch, then the sales of the post release content will drop and ubisoft will still have to keep the servers running. Oh and devs still got paid for making the post release content so...

And of course, there is the chance that the players who left dont come back for the sequel cause they might have gotten bored with the first one.

Losing your playerbase also greatly effects the legs of a game. If you can keep your players around, you are more likely to get in more players, you are more likely to sell DLC and you are more likely to sell a sequel when it comes out.

That's true on on ps4 at least most games have a decent active player base. Like next year while numbers will be lower you'll have no problems playing the division on ps4. The perks of being the market leader. 

That's a good point.  So it makes sense from a publisher point of view to want maximum profits.