http://www.target.com/p/playstation-4-elite-wireless-controller/-/A-51549814?ref=tgt_adv_XS000000&AFID=google_pla_df&CPNG=PLA_Electronics%2BShopping&adgroup=SC_Electronics&LID=700000001170770pgs&network=g&device=c&location=9028897&gclid=Cj0KEQjwr7S-BRD96_uw9JK8uNABEiQAujbffKhYuPVFBWftTLtuVrwBOi-umv1aXeJBZ__i1IUkXFEaAlKB8P8HAQ&gclsrc=aw.ds

It looks awesome, and it's real. I work at Target and that item number checks out. It comes up on my scanner with a picture and everything.

Also, $79.99 price and a 11/1 release date should make this a big success. 

Looks like they straight out copied the XB1 EC.

Not official.

Ha. $110 Canadian. I'll pass.

Yeah, that's true. But it's still cool.

How much is a regular DS4?

I think it looks bloody awful to be honest.

Must be third party. Not crazy about some of the changes.

$75. Everything is more expensive here now. Electronics seem to have been hit the hardest.

I needed a new Xbone controller, so I picked up a used Elite on Ebay. It feels like a much higher quality peripheral than the standard controller, and the swappable thumbsticks and d-pad are great.  But, yeah, it ain't worth $150.  I paid $93 for mine, and do not regret the purchase.  If I had to replace it though, I don't know that I'd buy another Elite, unless the price comes down a bit.  

If the PS4 elite controller is 80% as good as the xbone one, and sells new for $80, its worth the money.