Normally I wouldn't use AdBlock, but the site on mobile really is unusable, so I'm pretty much forced to use it.

Nor do I!

The mobile version is garbage. I wouldn't mind the ads so much if they didn't mess with the site (some don't let you zoom in, some zoom in with the site cover everything, some pop up as you are clicking and take up half the screen, some mess with your scrolling).

There's an adblock addon for firefox on android, I use that browser on my phone for everything!

Adblock downloaded and the site is soooo much better without the pesky ads

I can understand advertising as a form of generating revenue for server costs, employment fees etc but I think the mobile ads could be much less intrusive. There are many times where I can't even view "Forum Hot Topics" because of some drop down advertisement that doesn't go away :(

NeoGAF owner Tyler Malka recently said that over 70% of the people who visit NeoGAF adblock it.

With rates that high for places like NeoGAF, it's no wonder that ioi wants to profit as much as he can before Adblock rates reach 100% and this site starts losing money.

Just use Adblock+NoScript or become a Supporter if you care about the site. Those are the only two reasonable solutions to this dilemma as I agree....browsing this site with its ridiculously invasive ads is just downright unpalatable.