zorg1000 said:
Aquamarine said:
This makes sense.
If you look at USA NPD sell-through, Disney Infinity sales were just falling off a cliff from iteration to iteration.
LTD sales of Disney Infinity 3.0 as of March 2016 NPD were 1.194 million, while the equivalent sales of Disney Infinity 2.0 as of March 2015 were 1.720 million. That's a decline of -31%. Toy sales were also falling off a cliff.
It was just a matter of time.
Skylanders is going to meet the same fate. The latest version of Skylanders has only sold 741.5K in the USA so far according to NPD figures, down -47% from last year's Skylanders.
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Do you know how well Lego Dimensions has done?
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zorg1000 said:
thanks for the info but i was moreso asking about NPD numbers like Auqa gave for Disney/Skylanders.
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Here's an indirect NPD comparison:
This comparison measures USA NPD sales of each year's release from launch date through the following March.
Suppose total toys-to-life (TTL) NPD sales (excluding standalone toys) for 2013 is 100%.
Skylanders:
Skylanders: Spyro's Adventure (2011-March 2012) - 41.5% of 2013's total TTL NPD sales
Skylanders: Giants (2012-March 2013) - 53.0% of 2013's total TTL NPD sales
Skylanders: Swap Force (2013-March 2014) - 46.3% of 2013's total TTL NPD sales
Skylanders: Trap Team (2014-March 2015) - 37.2% of 2013's total TTL NPD sales
Skylanders: Superchargers (2015-March 2016) - 18.3% of 2013's total TTL NPD sales
Disney Infinity:
Disney Infinity (2013-March 2014) - 53.7% of 2013's total TTL NPD sales
Disney Infinity 2.0 Marvel Super Heroes (2014-March 2015) - 43.7% of 2013's total TTL NPD sales
Disney Infinity 3.0 (2015-March 2016) - 28.2% of 2013's total TTL NPD sales
LEGO Dimensions:
LEGO Dimensions (2015-March 2016) - 33.7% of 2013's total TTL NPD sales
Comparison by year:
2011 TTL releases:
Skylanders: Spyro's Adventure (2011-March 2012) - 41.5% of 2013's total TTL NPD sales
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Total - 41.5% of 2013's total TTL NPD sales
2012 TTL releases:
Skylanders: Giants (2012-March 2013) - 53.0% of 2013's total TTL NPD sales
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Total - 53.0% of 2013's total TTL NPD sales
2013 TTL releases:
Skylanders: Swap Force (2013-March 2014) - 46.3% of 2013's total TTL NPD sales
Disney Infinity (2013-March 2014) - 53.7% of 2013's total TTL NPD sales
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Total - 100.0% of 2013's TTL NPD sales
2014 TTL releases:
Skylanders: Trap Team (2014-March 2015) - 37.2% of 2013's total TTL NPD sales
Disney Infinity 2.0 Marvel Super Heroes (2014-March 2015) - 43.7% of 2013's total TTL NPD sales
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Total - 80.9% of 2013's total TTL NPD sales
2015 TTL releases:
Skylanders: Superchargers (2015-March 2016) - 18.3% of 2013's total TTL NPD sales
Disney Infinity 3.0 (2015-March 2016) - 28.2% of 2013's total TTL NPD sales
LEGO Dimensions (2015-March 2016) - 33.7% of 2013's total TTL NPD sales
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Total - 80.2% of 2013's total TTL NPD sales