Why would nintendo run and hide though? so they can do their own thing? are they scared to compete?

Dont they want to try and get some of the same "core" gamers that the playstation and xbox crowd is aiming for?

I just dont get it.

Its not the sort of move you make, if you have confidence in your own product.

E3 has like 30-40m people streaming, and has it broadcasted on TV channels.

The media shows up big, the journalists are all there, and they write articles to sites, that millions more view.

They should have NX at E3.

Its not about fear of competition, its simply acknowelegding that there is no need for it. The reality is a solo event will garner ALL the relevant press and secure headlines for far longer. There was certainly no lack of attention when sony revealed the PS4 in february 2013.

If Nintendo Revealed the NX and the next day (or even the same evening) sony show off the PS4.5 and show off God of War 4, Final Fantasy VII etc, its obviously going to draw some attention away from them regardless of how good their showing is.

As a gamer its fun for everything to happen all at once during E3 and its cheaper then hosting your own event and its certainly a great platform for getting people to pay attention to games and announcements they would otherwise overlook,  and but a console reveal is not one of those things that can easily be overlooked. The only bad side apart from the added cost to Nintendo, is that they're going to look irrelevant during that week but I guess they already have been for the last few years. 

Yeah... I could have sworn that Sony did their reveal at E3.

While it was actually just their own thing, and look how well that turned out for them.

Maybe it is smarter.

As German is my mother tongue, the translation is easy for me. I made a 1:1 translation in order to have it correct. German is an expansive language and of course the same text you would write differently in English. Therefore, I made some commentaries in (italics and in brackets). For me it definitely is not a leak. Here you go:

RE: Aw: RE: RE: Questions. Just questions (from a 'leaker')

From: Nintendo

Dear Nintendo customer

Thank you very much for contacting Nintendo.

We don't have any information available regarding the Juli event you mentioned and therefore can't make any statement to it. Could you please inform us from where you have received the information about the mentioned Juli event?

The NX will not be shown at E3 2016.
We don't have any informaton available for it, if there will be talked about the NX at the E3 and can't make any statement for it.
(Commentary from the translator: The grammar of the last sentence is wrong. The sentence should be: We don't have any information available regarding any disclosure of information of NX at E3 and therefore we can't make a statement)

For further questions we are gladly at your disposal. We wish you lots of fun with the exciting Nintendo world

Lucas hided
Nintendo Germany – www.nintendo.de / Nintendo Service – Telephone +49 (0)69 66105 900
Nintendo Logo
Nintendo of Europe GmbH, Herriotstrasse 4, 60528 Frankfurt am Main, Germany, Amtsgericht Frankfurt am Main / Local Court of Frankfurt am Main: HRB Nr. 101840, Managing Director / Geschäftsführer: Mr Satoru Shibata
TICKET::225770

From: hided
Sent: 2016-04-28 13:03:17 (UTC)
To: hided
Subject: Aw: RE: RE: Questions. Just questions. (from a 'leaker')

Oh! and I forgot something, will more information regarding the console be expounded at this E3 when it is not present?
(Commentary from the translator: he uses wrong grammar, correct is: ...at this E3 even though the console will not be shown)

Sent: Thursday, 18. April 2016, 13:34
From: Nintendo
To: hided
Subject: RE: Aw: RE: Questions. Just questions. (from a 'leaker')

Dear Nintendo customer

Thank you very much for contacting Nintendo.

According to information the NX will not be shown at the upcoming videogames-expo E3 in Los Angeles in June 2016 but it will be unveiled at a later date this year.The information you find here:
https://www.nintendo.de/News/2016/April/Nintendo-prasentiert-Geschaftszahlen-sowie-neue-Informationen-zu-Apps-zu-NX-und-zu-The-Legend-of-Zelds-1102529.html