i dont see 10 i see five...mabye six


and it will take atleast that long before blu ray is a threat to DVD

I'm tempted to say 'because upscaling doesn't look (on a large HD TV viewed from a range of 1 mm) as good as BR - but the real reason I suspect is that the companies that use DVD want you to go BR, and will therefore be making sure than eventually you have no choice.

There is no DVD vs BR.  Samsung etc. need consumers to buy a new round of tech (hello HD), studios like Warners want you to buy movies equivilent to that tech (hello BR and HD downloads) - nobody in the industry (apart from some low end electronics manufacturers) want you to stay on DVD... you know the rest - after a while new releases or best content is only on BR, DVD is the poor man's choice to be played on a cheap DVD player while those who live in the modern age will be buying BR... not saying I agree, just saying that the momentum is there from the industry so its really a foregone conculsion that eventually BR will be same as DVD (affordable and the supported option by the industry).

can we confirm that it is 10-15% of TOTAL COPIES not DOLLARS? they say '10-15% of sales'....blu-ray discs cost 50% more than dvds, so it'd be more like selling 7.5-11.25% of total individual discs

I understand that MikeB. And I agree that knowing which movie sold better on which format is great info and worthy of a debate for spotting future trends.

I guess my confusion rises about why one would cheer for a media format over the content on that media format. But now that I think about it I agree with this thread...

bottom line: blu-ray will take off when a blu-ray player is roughly $50 more than a normal blu-ray player...so when blu-ray players are under $100

more than that and the price/value ratio just doesn't work for the average consumer

Blu-Ray will take at least another 5 years till replaces dvd's and will never be as popular as digital downloads will rise. I reckon it will split into two Blu ray on one side and downloads on the other but neither will be more popular than the other.

I am Legend [Blu-Ray] is currently number 2 on Amazon's DVD bestsellers.

Blu-Ray is gaining shelf space fast in North America, Europe and Japan. Blu-Ray movies can be bought just about anywhere, all DVD shops and at all rental shops, the signs are clear Blu-Ray is already an important factor and penetration is rising sharply this year also due to the PS3. New SDTV sales are insignificant, the market is clearly moving towards HD.

 I think my TV is big enough (past a certain point it just becomes a little excessive and expensive, for me at least) and I can't tell a difference.  Then again, my TV also can't do 1080p, I don't have 7.1 sound, and I just can't tell enough of a difference between a BluRay movie and my upscaled movies on my PS3 to justify the price difference.

 Perfectly understandable since my TV can only go up to 1080i and is 40" (or maybe 42", I forget).

I like Hi Def for movies and Games - Most players appreciate the improvement when a game like GT is in Hi Def - Movies the same.
I can watch a Video clip on YouTube - But watching it in Standard Definition is just far better. Most Movies (and new TV shows) are filmed to be shown in HI def or on a Cinema Screen - when you watch them on DVD it's like watching a clip on youtube - you miss out on alot of the detail -it's still the same movie but it jumps out at you the fine details become visible you can read things and see reflections and so on which you never realise were there unless you managed to catch the Movie in the Cinema - Now you can get Cinema Quality on an optical Disk and that is good for consumers. More quality - similar price. Why watch the SD version when you can watch the HD version.

Not true at all. All Blockbusters and big chains are starting to carry BluRay and giving it more space (and I do rent BluRay when possible just because I can even though I can't tell the difference between than and upscaled DVD's) but go to small and medium towns.

This last weekend I visited my parents in a town of about 3000-4000 people and they wanted me to go pick them up a movie. They actually have a BluRay player (and it's not a PS3!) but the two local rental shops don't carry BluRay because there's no point when only a handful of people in the town can use it. Later I was visiting some friends in the next town over that's right around 20,000 people and their rental places except for Blockbuster don't have BluRay.

So don't think that everywhere has fully adopted yet.

-edit-

Also saying SDTV's are insignificant is silly as well.  Once again, go to small towns and small cities and browse their shops and trying saying that again.  Even the 20k person towns Best Buy has a pretty good number of non HDTV's and they do fairly well there too because not everyone can afford HDTV's, especially in smaller towns and cities.