Source : http://blog.wired.com/games/2008/03/analyst-nintend.html
"Nintendo of America's marketing campaign for its upcoming exercise game will be the largest in the company's entire history, said Wedbush Morgan Securities analyst Michael Pachter in a note to investors this week. Pachter said the Wii Fit campaign will be focused on Target and Best Buy, retailers he says are notorious for attracting the "couch potato" market.
"(Wii Fit) is not aimed at hardcore gamers, but is instead intended for more casual and out-of-shape consumers," Pachter said. "We have learned that Nintendo of America intends to support the Wii Fit launch with the biggest marketing campaign in its history, and believe it is unlikely that such a large marketing campaign is intended to disproportionately benefit (game specialty retailer) GameStop."
Pachter said he expects that Wii consoles' availability will increase by about 150,000 units per month. Last month, Nintendo sold 432,000 Wiis in the U.S.
Allocations of Wii hardware, says Pachter, will likely begin to shift to mass merchants like Target around the May 19 launch of Wii Fit."
After reading this I wondered how big do you think wii fit will be in th US ? I don't know anyone really interested in it either .Unless of course Oprah has it on her show which millions will then go grab it :) .
