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Forums - Gaming - Sony’s Marketing Spend on TV Ads Exceeded Microsoft’s in 2015

Insidb on 14 January 2016

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DonFerrari on 14 January 2016

And I though Sony didn't had any money... and the myth about Nintendo failing because of lack of ads is false



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."

zorg1000 on 14 January 2016
chapset said:
I hope this will dispel the myth about Nintendo not advertising their games. gg Nintendo

 


The problem isn't that they don't advertise, it's that they pretty much only advertise on kids networks which limits who sees their ads.



When the herd loses its way, the shepard must kill the bull that leads them astray.

JRPGfan on 14 January 2016
zorg1000 said:
kowenicki said:

Who the hell did the Sony TV marketing deals in 2014!?

I guess MS and particularly Ninty are better at striking deals with broadcasters. Either that or Nintendo ads are in the middle of the night on a shopping channel nobody watches? 😊

I have 2 young children so when the TV is on during the day it's usually channels like Nickelodeon or Disney, advertisements for Nintendo games are on these networks constantly.

That might explain it.

Im pretty sure I see the most playstation ads, then the xbox one ones... and rarely if ever nintendo ones.

But if they only send them on channels like nickelodeon & disney, I guess that would explain it.





bananaking21 on 14 January 2016

is this in the USA or world wide?



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Aeolus451 on 14 January 2016
bananaking21 said:
is this in the USA or world wide?

 


Looks too low for WW.



Swordmasterman on 14 January 2016
Aeolus451 said:
bananaking21 said:
is this in the USA or world wide?

 


Looks too low for WW.

i Think that Microsoft, paid for more Ads on Brazil, than Sony, because i See Microsoft's Ads, in Any Single place that i go about Gaming, and None from Sony.





SWORDF1SH on 14 January 2016
kowenicki said:

Who the hell did the Sony TV marketing deals in 2014!?

I guess MS and particularly Ninty are better at striking deals with broadcasters. Either that or Nintendo ads are in the middle of the night on a shopping channel nobody watches? 😊

 

Yes because each advertising campaign are exactly the same in length of advert, amount of days ran and the amount of networks it is ran on /s



Lawlight on 14 January 2016

Nintendo's ads are constantly showing on the kids' channel.



binary solo on 14 January 2016
kowenicki said:
Roronaa_chan said:
Weird use of the term "efficient"

Not really. Makes perfect sense.

Depends on what you are measuring. End of the day its about how many eyeballs see the ads, which is why you pay more for prime time and popular TV shows. If Sony's ads cost 1c per viewer because they placed ads in prime time and high viewer numbers shows and MS or Ninty paid 1.1c per viewer because their ads were on outside prime time or in less popular shows, then Sony's advertising was more efficient. $/ad is actually not a good measure of efficiency.

Also advertising as a % of revenue is another measure of efficiency. Seems like Nintendo really did badly by that measure.





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