kowenicki said:
Not really. Makes perfect sense. |
Depends on what you are measuring. End of the day its about how many eyeballs see the ads, which is why you pay more for prime time and popular TV shows. If Sony's ads cost 1c per viewer because they placed ads in prime time and high viewer numbers shows and MS or Ninty paid 1.1c per viewer because their ads were on outside prime time or in less popular shows, then Sony's advertising was more efficient. $/ad is actually not a good measure of efficiency.
Also advertising as a % of revenue is another measure of efficiency. Seems like Nintendo really did badly by that measure.
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