The biggest XBox exclusive to date, and arguably the best first person shooter in the last lustrum just released. Everyone should be talking about it right?

Before the hate starts, this post is meant to be an attempt to analyze the marketing strategy differences between Sony and Microsoft, in order to determine which strategy works the best to favor their bottom line: Sales.

We all heard the news about Sony skipping Gamescom because it was too close to their previous event: E3.

But then they decide to release 3 conferences in less than 3 months?? Does it make any sense??

Moving their Gamescom presentation to the humble Paris Game Week event was not a mistake, like the tabloids pointed out in the first place. It was fu**ing genius.

Halo 5’s release date was announced back in March 2015. Sony had plenty of time to plan their counter attack. Is this the best possible move in this given scenario with the pieces they had?

Can a conference promising 2016 games defeat the biggest game your competitor has to offer?

User moderated -RavenXtra

No, because you can't play any of those 2016 games right now while you can buy and play Halo 5 right now.

No thats just dumb. Sure playstation will still get talked about and some hype behind it but its not going to take away from halo's sales.

It will help them be in the press' focus in the holidays, and PSX will help with that. I don't think it really hurt Halo though...

/thread

Halo is Halo, everyone knows about it and still will see things about the game. I have seen plenty so far, and my game didn't even get to me yet from Amazon.

That has nothing to do with nothing.

Sorry, but normal people, even player, even game jornalism, even forum dwelers can handle more information and expectation than you are implying with this thred.

Another case of people seeing what they want to see.

@FloatingWaffles Of course I'm not saying Halo's sales will be affected. Halo could be released any day of the year and still be a commercial success.

But we have to understand that Microsoft decided to stockpile their games in the same quarter to increase console sales during the holidays shopping season

Halo is not just a game, it is supposed to be a killer app. And yet, the only thing I see reported by the media is information about Sony's conference.

Microsoft decided not to make a Paris week conference and lost a great opportunity to place Halo on the front page again.

Think on the long run. Marketing speaking , I believe Paris week defeated Halo. And consumers will decide with their money during Black Friday.

If Amazon is anything to go by then the price cut already killed Halo.