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Forums - Nintendo - DeNA Speculation Thread!

Frogger on 11 October 2015
Soundwave said:
The "back end" that DeNA provides is basically micro-transactions. Mobage is driven by "Mobacoins", a virtual currency that you use to make in-app purchases.

This is all about making money, Nintendo is just not going to put it so bluntly, but they didn't invest over $100 million in DeNA for trivial little things they could do on their own.

They needed an outside partner if they want to have highly monetized big money apps like Game of War, Clash of Clans, etc. Those games require constant new things to spend money on and an interface to manage all that money that will be coming in on a daily basis.

Their traditional game platforms have become too unpredictable and boom/bust of a business for Nintendo to rely on completely, they want a small number of "big money" smartphone apps that can provide the company with constant revenue in case there are down stretches/financial quarters that happen in the future.

That's what this is all about IMO.

No,  The back end will be a mobage like platform for Nintendo to house their games in.  Or it'll be firmware that unifies all of their future mobile games in someway. Actual technical back end stuff.

it's not all about making money. Nintendo has  directly stated ways they  plan to tackle mobile that directly contradicts what you're saying.  Their strategy with mobile  directly conflicts with a cash cow  Mobile business model.  DeNA isn't doing anything to nintendo could've done on their own.

 They don't want to have highly monetized apps. They've already confirmed that. Their business model for mobile will be nothing like those games. They've already detailed how it will be like. And there are tangible video game examples of how those games will be like.

 No one is saying that Nintendo doesn't plan to profit from mobile. But it's completely wrong to think that this is the decision based on uncertainty. It's a decision based on opportunity. Not just an opportunity of profit, but opportunity of brand expansion primarily.  What they really want is for their brand  to have large cultural relevance again, and this is one of the many ways they plan to do it.



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jason1637 on 12 October 2015

Im wonderign when nintendow ill announce a direct.



justiceiro on 13 October 2015
spemanig said:
justiceiro said:
Somethings worth noting:

Dena has their own platafform(know as mobage). In terms of features, we can expect something similar. Maybe you guys that have a smartphone can share yours experience with it?

Dena will not create something to replace nintendo network, they will replace club nintendo first and foremost. People expecting crosssave, cross-buy and same account on multiple consoles will get disapointed. Nintendo said however, that they were working on something better for nintendo network.

Dena will be like the publisher of nintendo games on mobile space. Nintendo is making the games first and foremost, but things like handling app-purchases will all be sided on Dena. Not sure of who will do the advertising, but considering that nintendo wants the app to work as a advertisiment, i think that advertisiment will be on Dena side.

Neither pokemon shuflle or pokemon go are the game on what nintendo is working. Those are works of the pokemon company first and foremost. So, we are yet to see what nintendo really have in store for us.

It was pretty clear that Dena and nintendo wanted different things while iwata was in charge. Nintendo wanted smartphones more like companion apps, but Dena really wanted the app as product by themselves. Not sure how this thing evolved since iwata's passing. By this i think that is at least secure to say that estabilished IP's will be used.


There is no way in hell Nintendo is launching a unified platform where you can play one game across multiple consoles without having cross buy/save/play and having the same acount to link them all together. That's not even speculation anymore. DeNA is already confirmed to be working on the MP, the MP is already confirmed to be more than just a rewards program, and Nintendo already confirmed that the MP would be the core part of the NX platform, and the MP is already confirmed to use one account. All of that is confirmed.

Will the MP replace the Nintendo Network? Doubt it. Buy it will absolutely be structurally integrated into it. The MP, for example, will likely use your NNID.

DeNA will not publish Nintendo mobile games. Nintendo will. DeNA is helping with the structure, and is likely helping Nintendo try and cultivate its own marketplace on mobile. Itawa absolutely never alluded to wanting their mobile games to be companion apps. That's a fan theory. Nintendo and DeNA are completely on the same page. They both want the games to stand alone as their own products. They just want those products to spread brand awareness for Nintendo's IP, which will be good for their hardware as a result. 500m people playing amazing Nintendo games tailor made on their smart phones is the advertizement.


What MP means?

 

But hey, there was no way in hell nintendo would launch a system in 2012 without all of that... how did that go again?



"Hardware design isn’t about making the most powerful thing you can.
Today most hardware design is left to other companies, but when you make hardware without taking into account the needs of the eventual software developers, you end up with bloated hardware full of pointless excess. From the outset one must consider design from both a hardware and software perspective."

Gunpei Yoko

jason1637 on 13 October 2015
justiceiro said:
spemanig said:


There is no way in hell Nintendo is launching a unified platform where you can play one game across multiple consoles without having cross buy/save/play and having the same acount to link them all together. That's not even speculation anymore. DeNA is already confirmed to be working on the MP, the MP is already confirmed to be more than just a rewards program, and Nintendo already confirmed that the MP would be the core part of the NX platform, and the MP is already confirmed to use one account. All of that is confirmed.

Will the MP replace the Nintendo Network? Doubt it. Buy it will absolutely be structurally integrated into it. The MP, for example, will likely use your NNID.

DeNA will not publish Nintendo mobile games. Nintendo will. DeNA is helping with the structure, and is likely helping Nintendo try and cultivate its own marketplace on mobile. Itawa absolutely never alluded to wanting their mobile games to be companion apps. That's a fan theory. Nintendo and DeNA are completely on the same page. They both want the games to stand alone as their own products. They just want those products to spread brand awareness for Nintendo's IP, which will be good for their hardware as a result. 500m people playing amazing Nintendo games tailor made on their smart phones is the advertizement.


What MP means?

 

But hey, there was no way in hell nintendo would launch a system in 2012 without all of that... how did that go again?


i think when he said MP is multiplayer



Frogger on 13 October 2015
jason1637 said:
Im wonderign when nintendow ill announce a direct.


Hopefully soon, but I have doubts that the mobile game will be part of that.

DeNA has just announced minutes ago that the first mobile game will be announced soon, which means the membership too. It'll be any day now. Looking at their comments again though, I'm 100% sure now that on mobile, the membership will literally be a Mobage like platform. They mention numerous times how having a back end platform like Mobage is integral to making their mobile games long term successes. I don't know how they plan to do that on iOS, but they are definitely doing that.

“Our approach was more about looking at their strengths, and then looking at our strengths, and when we get together we can do something bigger. Our initial discussions were around memberships and backend systems. Through this discussion we said that if we build this backend, we should obviously work on a game. And if we’re making a game, we should use Nintendo IPs.”

EDIT: In other words, first Nintendo only wanted DeNA for the NX's membership program and a mobage-like mobile platfrom, the latter of which was likely originally intended to be a comprehensive app from which to connect mobile users to the NX without games, but with services provided by the membership program. First discussions were made, and DeNA strongly urged Nintendo to consider putting games on this app like what DeNA does with Mobage. After that, the obvious conclusion happened that since they are working with Nintendo on a Nintendo platform, it should obviously be Nintendo mobile games that are on the platform. 

And especially this:

“Looking at successful players like King or Supercell, they have a massive user base, and they’re very successful at creating content. But they haven’t really built a backend system in the way we have done, and I think that’s the key part. When you look at successful players in the mobile gaming space today, not many of them have created backend platform systems.”

“Not many people talk about this but DeNA created the platform called Mobage. Also, we started our business in VC business — that was basically a platform. DeNA has been focused on mobile platform business, with one of them happened to be games.

“Backend is not something people see every day. We’re willing to help them build that really sophisticated backend structure. It is not a sexy part. But we’re willing to do it.”

I just wanted to say that here now so that when it comes true in a few day's, I don't have to look for that thread I made months ago saying the same exact thing. Nintendo going mobile make so much more with this in mind. A big thing for Nintendo going is the loss of a controlled ecosystem. The membership fixes that. If you look at how mobage works, it's basically Steam on mobile. And DeNA is building that. That's why Nintendo chose DeNA. That's why they invested so much money in them. They are basically making an eshop on Android and, maybe to a lesser extent, on iOS.

The idea of an independant mobile platform is pretty interesting, but as DeNA said, it really needs powerful IP to work in the west. Nintendo gives them that. 



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Frogger on 13 October 2015
justiceiro said:
spemanig said:


There is no way in hell Nintendo is launching a unified platform where you can play one game across multiple consoles without having cross buy/save/play and having the same acount to link them all together. That's not even speculation anymore. DeNA is already confirmed to be working on the MP, the MP is already confirmed to be more than just a rewards program, and Nintendo already confirmed that the MP would be the core part of the NX platform, and the MP is already confirmed to use one account. All of that is confirmed.

Will the MP replace the Nintendo Network? Doubt it. Buy it will absolutely be structurally integrated into it. The MP, for example, will likely use your NNID.

DeNA will not publish Nintendo mobile games. Nintendo will. DeNA is helping with the structure, and is likely helping Nintendo try and cultivate its own marketplace on mobile. Itawa absolutely never alluded to wanting their mobile games to be companion apps. That's a fan theory. Nintendo and DeNA are completely on the same page. They both want the games to stand alone as their own products. They just want those products to spread brand awareness for Nintendo's IP, which will be good for their hardware as a result. 500m people playing amazing Nintendo games tailor made on their smart phones is the advertizement.


What MP means?

 

But hey, there was no way in hell nintendo would launch a system in 2012 without all of that... how did that go again?


Membership program.

There was no expectation that the Wii U was going to be a unified platform, so predictably.



Justagamer on 13 October 2015
spemanig said:
jason1637 said:
Im wonderign when nintendow ill announce a direct.


Hopefully soon, but I have doubts that the mobile game will be part of that.

DeNA has just announced minutes ago that the first mobile game will be announced soon, which means the membership too. It'll be any day now. Looking at their comments again though, I'm 100% sure now that on mobile, the membership will literally be a Mobage like platform. They mention numerous times how having a back end platform like Mobage is integral to making their mobile games long term successes. I don't know how they plan to do that on iOS, but they are definitely doing that.

“Our approach was more about looking at their strengths, and then looking at our strengths, and when we get together we can do something bigger. Our initial discussions were around memberships and backend systems. Through this discussion we said that if we build this backend, we should obviously work on a game. And if we’re making a game, we should use Nintendo IPs.”

And especially this:

“Looking at successful players like King or Supercell, they have a massive user base, and they’re very successful at creating content. But they haven’t really built a backend system in the way we have done, and I think that’s the key part. When you look at successful players in the mobile gaming space today, not many of them have created backend platform systems.”

“Not many people talk about this but DeNA created the platform called Mobage. Also, we started our business in VC business — that was basically a platform. DeNA has been focused on mobile platform business, with one of them happened to be games.

“Backend is not something people see every day. We’re willing to help them build that really sophisticated backend structure. It is not a sexy part. But we’re willing to do it.”

I just wanted to say that here now so that when it comes true in a few day's, I don't have to look for that thread I made months ago saying the same exact thing. Nintendo going mobile make so much more with this in mind. A big thing for Nintendo going is the loss of a controlled ecosystem. The membership fixes that. If you look at how mobage works, it's basically Steam on mobile. And DeNA is building that. That's why Nintendo chose DeNA. That's why they invested so much money in them. They are basically making an eshop on Android and, maybe to a lesser extent, on iOS.

The idea of an independant mobile platform is pretty interesting, but as DeNA said, it really needs powerful IP to work in the west. Nintendo gives them that. 

Very interesting stuff, I've not read any of that before. Thanks for the post.



jason1637 on 13 October 2015
spemanig said:
jason1637 said:
Im wonderign when nintendow ill announce a direct.


Hopefully soon, but I have doubts that the mobile game will be part of that.

DeNA has just announced minutes ago that the first mobile game will be announced soon, which means the membership too. It'll be any day now. Looking at their comments again though, I'm 100% sure now that on mobile, the membership will literally be a Mobage like platform. They mention numerous times how having a back end platform like Mobage is integral to making their mobile games long term successes. I don't know how they plan to do that on iOS, but they are definitely doing that.

“Our approach was more about looking at their strengths, and then looking at our strengths, and when we get together we can do something bigger. Our initial discussions were around memberships and backend systems. Through this discussion we said that if we build this backend, we should obviously work on a game. And if we’re making a game, we should use Nintendo IPs.”

And especially this:

“Looking at successful players like King or Supercell, they have a massive user base, and they’re very successful at creating content. But they haven’t really built a backend system in the way we have done, and I think that’s the key part. When you look at successful players in the mobile gaming space today, not many of them have created backend platform systems.”

“Not many people talk about this but DeNA created the platform called Mobage. Also, we started our business in VC business — that was basically a platform. DeNA has been focused on mobile platform business, with one of them happened to be games.

“Backend is not something people see every day. We’re willing to help them build that really sophisticated backend structure. It is not a sexy part. But we’re willing to do it.”

I just wanted to say that here now so that when it comes true in a few day's, I don't have to look for that thread I made months ago saying the same exact thing. Nintendo going mobile make so much more with this in mind. A big thing for Nintendo going is the loss of a controlled ecosystem. The membership fixes that. If you look at how mobage works, it's basically Steam on mobile. And DeNA is building that. That's why Nintendo chose DeNA. That's why they invested so much money in them. They are basically making an eshop on Android and, maybe to a lesser extent, on iOS.

The idea of an independant mobile platform is pretty interesting, but as DeNA said, it really needs powerful IP to work in the west. Nintendo gives them that. 

Also i might add that the wii u was under maintnence yesterday.



Frogger on 13 October 2015
jason1637 said:

Also i might add that the wii u was under maintnence yesterday.


I feel like that's more likely just rudementary maintainence.



Frogger on 13 October 2015
Justagamer said:

Very interesting stuff, I've not read any of that before. Thanks for the post.

Yeah. I always thought this was the case, ever since the day they announced going mobile. I just wasn't aware of these quotes that near confirm my hypothesis until about an hour ago.

For anyone interested, this is the thread I made back in march where I originally made many of these predictions.

Just... Be mindful that the last paragraph is meant to be comedic. Don't take it seriously like many people in that thread did. It was hyperbole.

http://gamrconnect.vgchartz.com/thread.php?id=200254&page=1