That's the most shallow thing i have ever seen and only serves to mock people with actual facial impairments

Y'know, this is what I thought "Ugly Betty" was gonna be all about, but I gave up about three quarters through the first season, when she still wasn't hot.

As for this "challenge", I have no opinion. Zits, monobrows, and glasses are all "treatable", and, in fact, most people in the general population do naturally have at least one of these issues and do typically treat them, so it's not like it's super-offensive to anyone other than pubescent teens, and those people are just the worst anyway.

I just see it as people wanting to have a bit of fun and getting attention / a bit of slice of that Internet dollar pie if they can. No harm, no foul.