BC is not big deal. Stop comparing it to PSNow. Apples to Oranges. BC play old games you already own. PS NOW rent any old game many of which are impossible to find anywhere but ebay.
I missed E3 this year so I am catching up but it is painfully obvious a certain crowd really really wants BC to be a big deal because the "other team" had so many huge announcements that actually do matter.
End of 2009 Predictions (Set, January 1st 2009)
Wii- 72 million 3rd Year Peak, better slate of releases
360- 37 million Should trend down slightly after 3rd year peak
PS3- 29 million Sales should pick up next year, 3rd year peak and price cut