It's a US event, held in the US... so why use a time format that the US doesn't use? 

2.30 am MS, and then 6am EA for Mass Effect.

Thats going to be a long night.

Looks like I can only catch Microsoft, Ubi and EA live
And SE

I'll see how I feel for PC gaming show
And I generally skip nintendo's because 'digital events' aren't that exciting as a live conference.

Seems like I'm staying up until 3 A.M on Tuesday 16th June. Hope it will be worth it .

Bump for convenience for anyone who missed

Wish EA and Sony would switch places

Agree - I often stay up for sony's but dont have time to take in the news cause I drop dead seconds later

The E3 expo site insists that the show runs from 16-18, but IGN reckons all the big presentations are 14-16.

When E3 is on your first week at your internship and you need to make a good first impression by not surfing the internet all day... >_>

Tagging.