If you were in charge of the company of your choice out of the big three, what would be your strategy for the rest of the year in regards to price and bundles? Focused on the US, here is what I would do with the PS4

> Announce special edition MGSV bundle, red PS4 and the game for $399

> First week of October, cut price of regular console to $330

> Black Friday, have two bundles like last year. Both for $350 - PS4 + Batman Arkham Knight and Battlefront as the main bundle, PS4 + Ratchet & Clank and Lego Dimensions as the secondary

Ps4 1tb with tlou, kzsf, and dc for $299 with three free months psn. Phase out the 500gb.

That is a lot of money being lost with each sale

A 1tb option would be welcome at this point though, Sony will surely have to introduce that option soon

Sony:
- 1TB PS4 + TLOU for $299.
- Special edition consoles for Black Ops 3 (if they have the marketing rights) and Star Wars

Microsoft:
- Special edition Halo 5 bundle for $299
- Forza and Tomb Raider bundles
- For Black Friday a complete Halo bundle with MCC and Halo 5

Nintendo:
- Xenoblade Chronicles X bundle
- Splatoon bundle
- Star Fox bundle

1TB XBO + COD: BO2 and Halo 5 for either $249 or $299.

For Playstation

PS4 500GB Black + Bloodborne + The Order 1886 = $300/€300.

For Sony

$299 in October

Maybe some bundles (The Order, Bloodborne, etc.) in November/December as can easily do digital first party titles.

To me the price point coming down is what will cause the big boost.

Holiday bundles

Mario Maker+Nintendo Land bundle-$249.99

Halo 5+Master Chief Collection bundle-$349.99

God of War III Remastered bundle-$349.99

I would announce permanent quarterly console price increases to stimulate current sales.

Wii U with Mario Party 10 and 4 amiibos in a board game style box : $299

Wii U with XCX in a grass green box $299

Wii U in a NES style box and colored like a NES with remix 1 and 2 and a collection of classic games built in: $299