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Forums - Microsoft - MS drops XBOX name from Music and Video (not april fools)

Machiavellian on 01 April 2015
theprof00 said:
Machiavellian said:
Company change branding for various reasons and a lot of them people will have no clue why they do it. Most times branding is done to lesson confusion by the consumer. Naming all their services Xbox would be confusing if people believe that they need an Xbox for the service. Since MS is trying to put their services on just about any device these days. Branding the services other than Xbox might be the smart move.

Trying to link this as MS disassociating themselves with the Xbox seems way to early, especially with all the integration being done with Win 10.

This post is more of a stab in the dark to support an opinion then any real facts or position from MS.

I would agree if this were a lone decision then it would be too early. However, this is simply the latest in a long line of disassociation. I posted the events above. I believe MS are planning to leapfrog all the current thumbdrive streaming devices by getting AAA games streamed from PC. Most people would say that is an extremely wise business decision.

I would certainly buy a 99$ thumbdrive that could stream my windows games to tv. Currently, that doesn't exist at that pricepoint. MS have patents and bought a technology sepcifically for that purpose. Maybe I'm wrong, but it seems pretty obvious.

Ok, I totally agree on your line of thinking.  I also believe that MS is going back to what they know and thats the PC.   I believe where MS would love for people to purchase a nice PC and it be your server that streams everthing to your TV, Phone, Tablet Ect.  Where technology is today, MS would easily get PC and console gamers including the casuals if they can make the PC the center of all entertainment.  



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theprof00 on 01 April 2015
Machiavellian said:
theprof00 said:

I would agree if this were a lone decision then it would be too early. However, this is simply the latest in a long line of disassociation. I posted the events above. I believe MS are planning to leapfrog all the current thumbdrive streaming devices by getting AAA games streamed from PC. Most people would say that is an extremely wise business decision.

I would certainly buy a 99$ thumbdrive that could stream my windows games to tv. Currently, that doesn't exist at that pricepoint. MS have patents and bought a technology sepcifically for that purpose. Maybe I'm wrong, but it seems pretty obvious.

Ok, I totally agree on your line of thinking.  I also believe that MS is going back to what they know and thats the PC.   I believe where MS would love for people to purchase a nice PC and it be your server that streams everthing to your TV, Phone, Tablet Ect.  Where technology is today, MS would easily get PC and console gamers including the casuals if they can make the PC the center of all entertainment.  

Cheers, and thanks for having an open mind. I also believe PC is at the core of everything. It has power beyond any of the devices we carry. We try to make phones and tvs and everything else the hub, when really the thing with all the power is right there in the den/livingroom wherever. We shouldn't be using the cloud as a server when the pc is right there.

I think MS finally realized this. Spending billions on cloud when we have a consumer liable "cloud" on the pc. Apple is starting to do the same thing too.



Burek on 01 April 2015

Too much denial in this thread, when it's been so obvious for months now that XBox is on its way out from Microsoft. I remember not so long ago, while I still had an X360 and a Windows Phone how Microsoft moved all the WP games branding to XBox games. That was still at a time when nobody expected the XOne to bury itself under a pile of Don Mattrick's Kinect debris.
With Nadella in charge, XBox has been removed from the core consideration, main gaming franchises like Fable and Halo are getting moved onto PC and mobile, Gears will most likely follow suit next year.

I doubt that they intend to sell XBox, as the console without its main IPs is basically worthless, carrying more negativity than goodwill, and any potential buyer would be just better off starting from scratch. I see XBox going more the way of Zune, a device that never managed to have a decent market share, just like XBox now is just an afterthought in any store outside of US. I always said that the brand is dying, and the console will probably be discontinued by 2017. If Nintendo lays their cards right, they can attract most third parties to NX, giving them a secondary outlet besides PS4, and nobody in the gaming world would shed a tear for XBox, it will be forgotten quickly.
Halo and Gears fans would still play those games on Windows, so they would miss XBox either.

Slowly, but surely, the mandatory Kinect/always online/physical disc DRM/IP region locking/cable box passthrough experiment is coming to claim its toll. It is only ironic that in the end Zynga will live longer than XBox.



theprof00 on 01 April 2015
kowenicki said:
theprof00 said:
kowenicki said:


lol. hilariously off mark...

explain how ms is fading away please?

I was referring to the box.

then make that clear in future.

All will be made clear eventually.



theprof00 on 01 April 2015
Burek said:
Too much denial in this thread, when it's been so obvious for months now that XBox is on its way out from Microsoft. I remember not so long ago, while I still had an X360 and a Windows Phone how Microsoft moved all the WP games branding to XBox games. That was still at a time when nobody expected the XOne to bury itself under a pile of Don Mattrick's Kinect debris.
With Nadella in charge, XBox has been removed from the core consideration, main gaming franchises like Fable and Halo are getting moved onto PC and mobile, Gears will most likely follow suit next year.

I doubt that they intend to sell XBox, as the console without its main IPs is basically worthless, carrying more negativity than goodwill, and any potential buyer would be just better off starting from scratch. I see XBox going more the way of Zune, a device that never managed to have a decent market share, just like XBox now is just an afterthought in any store outside of US. I always said that the brand is dying, and the console will probably be discontinued by 2017. If Nintendo lays their cards right, they can attract most third parties to NX, giving them a secondary outlet besides PS4, and nobody in the gaming world would shed a tear for XBox, it will be forgotten quickly.
Halo and Gears fans would still play those games on Windows, so they would miss XBox either.

Slowly, but surely, the mandatory Kinect/always online/physical disc DRM/IP region locking/cable box passthrough experiment is coming to claim its toll. It is only ironic that in the end Zynga will live longer than XBox.

Keep it civil. I've been attacked enough times in this thread, don't go back after them, though I appreciate your support.



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CosmicSex on 01 April 2015

As someone who hated the metro music player and its constant badgering about Xbox, this is a welcome change.

I... I just hated Metro so much.



Eddie_Raja on 01 April 2015

About damn time. It's a PC, not an Xbox.



Prediction for console Lifetime sales:

Wii:100-120 million, PS3:80-110 million, 360:70-100 million

[Prediction Made 11/5/2009]

3DS: 65m, PSV: 22m, Wii U: 18-22m, PS4: 80-120m, X1: 35-55m

I gauruntee the PS5 comes out after only 5-6 years after the launch of the PS4.

[Prediction Made 6/18/2014]

sethnintendo on 01 April 2015

Time to release the Zune 2.



theprof00 on 01 April 2015
sethnintendo said:
Time to release the Zune 2.


Don't even think of making an april fools day thread about that.



sethnintendo on 01 April 2015
theprof00 said:
sethnintendo said:
Time to release the Zune 2.


Don't even think of making an april fools day thread about that.

Well they were able to salvage the Surface after the first model didn't do so hot.  I'm surprised they gave up completely on Zune but very few people use dedicated mp3 players these days due to phones.  Don't worry I won't make a thread like that.  I just can't help myself from mentioning Zune when I see Microsoft and music in the same sentence.